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By Richard Pagliaro | Wednesday, August 20, 2025Photo credit score: Mike Lawrence/USTA/US Open
Carlos Alcaraz is bringing protein energy to his endorsement portfolio.
5-time Grand Slam champion Alcaraz has signed a multi-year deal to function model ambassador for Oikos, America’s high-protein yogurt model. Monetary phrases of the deal weren’t disclosed.
The 2022 US Open champion stars in marketing campaign advertisements for the yogurt model bearing the tagline “Stronger Makes Every thing Higher.”
“Energy is a crucial issue to me, each on and off the court docket. However it’s not nearly how I practice – it’s about how I gas my physique,” mentioned Carlos Alcaraz. “That’s why I’m proud to companion with OIKOS. Its high-quality protein is among the issues that helps me preserve my power.”
To rejoice the partnership with Alcaraz, Oikos has created the last word “drop equipment” which can characteristic choose gear, together with a co-branded tennis bag and hat with Carlos Alcaraz’s signature, Oikos-branded socks, sweatbands, tennis balls, and a fan-favorite muscle restoration instrument.
The kits will debut on social media channels this month, simply in time for the US Open, with extra to come back from Alcaraz in 2026.
To be entered for an opportunity to win one in all 5 unique OIKOS x Alcaraz Signature Drop Kits:
Observe @Oikos on Instagram.Touch upon the sweepstakes publish from the @Oikos Instagram account through the promotion interval.Embody the hashtag #OIKOSDropKitEntry and tag a good friend in your remark.
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