4th November 2025
The occasion was again in Olympia in West London final month with 10,000 individuals visiting the 2-day present. Attendance figures have simply been launched. NEW
A snowsports present was final in Olympia 15 years in the past and many individuals, guests and exhibitors alike had been happy to see it again.
London first noticed a ski present within the Seventies, and organisers of a present have come and gone over time.
In 2024 The Mountain Commerce Community, acquired the Snow Present model and was behind the re-launch of the occasion this 12 months.
“Taking the Snow Present again to Olympia has been an actual spotlight of my profession in Snowsports,” mentioned the Director of the London Snow Present, James Gambrill.
“The Present has been part of the UK Snowsports scene for therefore a few years and historically marks the true begin of the winter season.
“Our purpose for this 12 months was easy, to place the ’Present’ again in Snow Present.
“We wished to tell, encourage and entertain skiers and snowboarders and as soon as once more be the true begin to the season for the UK snowsports trade.
“Primarily based on suggestions thus far, we really feel that objective has been achieved.
“We’ve additionally taken an enormous quantity away from this primary 12 months to assist make the subsequent version of the present, celebrating its fiftieth anniversary, greater and higher when it returns to Olympia on October 17 and 18, 2026.”
PlanetSKI editor James Cove spoke to James Gambrill as The Snow Present closed.
See right here for PlanetSKI’s evaluation of the present”
The London Snow Present. Picture © PlanetSKI
The London Snow Present 2025. Picture © Norway House of Snowboarding.
In 2024 the London Snow Present was on the Excel Centre in docklands and the organisers claimed 10,000 guests.
In 2023 12,000 attended.
Subsequent 12 months The London Snow Present will happen on Saturday and Sunday October seventeenth and 18th 2026, celebrating its fiftieth anniversary.
We’ve posted on the ups and downs of the UK reveals over time on PlanetSKI:
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