lululemon Named Official Attire and Footwear Associate for BNP Paribas Open

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The BNP Paribas Open is present process a serious makeover.

Lululemon has signed on because the BNP Paribas Open’s new Official Attire and Footwear Clothing store.

The mixed ATP/WTA 1000 event calls the partnership “a significant step ahead within the BNP Paribas Open’s mission to ship an unparalleled mixture of thrilling on-court competitors and elevated experiences for followers touring to Indian Wells every March.”

“lululemon is a pure companion for the BNP Paribas Open and actually embodies the spirit of Tennis Paradise,” stated Philippe Dore, Chief Advertising and marketing Officer on the BNP Paribas Open. “From their high-quality attire to their concentrate on efficiency, lululemon shares our ardour for excellence and delivering memorable experiences. Collectively, we’re excited to reinforce the world-class environment that makes Indian Wells such a particular vacation spot for gamers and followers every March.”

Former US Open finalist Leylah Fernandez and former US Open semifinalist Frances Tiafoe are amongst lululemon’s notable model ambassadors.

This collaboration will showcase lululemon’s athletic and life-style attire and footwear on the BNP Paribas Open, together with the corporate’s excessive efficiency, excessive fashion tennis gear that provides athletes progressive on and off the court docket options. lululemon and the BNP Paribas Open will debut an unique line of co-branded merchandise on the Indian Wells Tennis Backyard subsequent March, together with a fan activation for all friends in attendance to expertise. As well as, lululemon will outfit greater than 2,000 BNP Paribas Open volunteers, event officers and ball crew in official event attire and footwear every spring on this multi-year settlement. Lululemon succeeds Fila as official BNP Paribas Open attire and footwear clothes shop.

“Group is on the coronary heart of the whole lot we do at lululemon,” stated Celeste Burgoyne, President, Americas and International Visitor Innovation. “Tennis could also be a person sport, but it surely’s deeply rooted in connection – and that’s why it’s been a part of our story for years. Partnering with the BNP Paribas Open provides us a significant strategy to interact with our athlete ambassadors, followers, and friends who embody the values we maintain shut: staying grounded below stress, shifting with intention, and constructing neighborhood.”

What’s To Come: Co-Branded Attire, On-Web site Fan Activations, and Extra

As a part of the brand new partnership, the BNP Paribas Open and lululemon will debut a signature line of co-branded merchandise. lululemon could have an expanded part within the on-site Tennis Paradise Store, in addition to a standalone retail and fan activation house within the Retail Courtyard of the Indian Wells Tennis Backyard. Extra particulars on the gathering will probably be introduced previous to the event.

Followers headed to Indian Wells in March also can sit up for “lululemon day”, which is able to happen on Sunday, March 8 throughout the center weekend of the occasion.