After the Boston Celtics’ current loss to the Denver Nuggets, this 12 months’s Celtics workforce not qualifies for Phil Jackson’s benchmark for true championship contenders. In line with Jackson, hitting the magical mark of securing 40 wins earlier than 20 losses ensures you’re among the many league’s elite. The 2025-2026 Celtics are 39-20 after their win in opposition to the Brooklyn Nets, so the query turns into: does lacking Jackson’s legendary contender benchmark sign the top of the Celtics’ championship hopes?
The 40/20 rule has held up remarkably effectively over time. Because the NBA added the three-point line within the 1979-80 season, solely 4 groups have gained an NBA championship with out assembly this benchmark. We are going to study if there was something particular or distinctive about these groups a bit later.
I’m not afraid to confess that I don’t imagine there may be something magical or particularly insightful concerning the rule Jackson got here up with. Having a document of 40/19 or higher implies that a workforce is on tempo for a minimum of 56 wins. NBA groups that win a minimum of 55 video games are extremely good. It’s primarily one other approach of claiming that until a workforce is a top-3 seed, they’re extremely unlikely to win a championship. A top-3 seed has gained 77 of the final 79 NBA championships. That’s not as a result of the top-3 seeds are given particular powers; it’s as a result of the most effective groups are nearly all the time top-3 seeds. The identical goes for profitable 40 video games earlier than 19 losses.
Subsequent, it’s time to handle the ridiculous flaw in pondering that profitable 40 video games earlier than 20 losses is any totally different from profitable 40 video games earlier than 21 losses. Logically there isn’t any distinction between profitable 39 video games earlier than 19 losses, or profitable 41 video games earlier than 22 losses. A one or two recreation distinction in a 60-game pattern doesn’t, or a minimum of mustn’t, spell the top of a workforce’s season. That’s the logical, rational argument when discussing the 40/20 rule. Alternatively, there are those that imagine within the Basketball Gods, and reaching 40/20 is a rock-solid prerequisite for profitable the title.
I like to think about myself as Basketball God agnostic. I imagine in a better energy; for instance, Jayson Tatum and Jaylen Brown wanted to expertise Steph Curry levitating to a better aircraft within the 2022 NBA Finals to unlock extra highly effective variations of themselves. However I can’t imagine one thing as small as a single win or loss in February determines who wins the NBA championship.
There have been loads of groups which have missed the 40/20 mark and made it to the NBA Finals. In truth, all 4 previous NBA Finals losers have failed to achieve 40 wins earlier than 20 losses. The ‘25 Indiana Pacers, the ‘24 Dallas Mavericks, the ‘23 Miami Warmth, and the ‘22 Boston Celtics. There are numerous extra examples over the previous 45 years. Drilling down to those current examples, did these groups lose due to a mystical 40/20 rule, or as a result of they merely weren’t adequate? The ‘25 Indiana Pacers made it to Recreation 7 of the NBA Finals and have been tied with the Oklahoma Metropolis Thunder 16-16 when Tyrese Haliburton ruptured his Achilles tendon. The Pacers, for my part, might have simply gained that recreation if Haliburton had not gone down. The ‘24 Dallas Mavericks by no means stood an opportunity and have been instance of a workforce occurring a late run, and never fairly being a bulletproof title contender. The ‘23 Miami Warmth are instance of the Basketball Gods not being actual. In the event that they have been, they might by no means have allowed Caleb Martin to shoot 50% from three for a whole Japanese Convention sequence in opposition to the Boston Celtics. That Miami Warmth workforce is one other instance that helps the 40/20 rule. The ‘22 Boston Celtics present one other attention-grabbing case. One other workforce that acquired scorching late within the season and missed 40/20 as a result of it didn’t construct its championship profile from the beginning of the season. Nevertheless, that Celtics workforce was up 2-1 within the NBA Finals, with a lead within the 4th quarter of Recreation 4. I firmly imagine that if Robert Williams hadn’t torn his meniscus in March of that season, the Celtics would have gained the title. The workforce was by no means the identical after Rob’s harm. Did the Celtics lose as a result of they didn’t hit 40/20? Or as a result of Robert Williams’ knees couldn’t maintain up? The reply is within the eye of the beholder.
Historical past says the most effective the 2025-2026 Boston Celtics can do that season is win the Japanese Convention. This seems like second to take a second to understand the season the 2025-2026 Celtics have given their followers. Many analysts (myself included) anticipated the Celtics to be a sub-.500 workforce. Quick ahead to 59 video games via the common season, and the Celtics are the second seed within the Japanese Convention, are on tempo for 54 wins, and at present maintain the third finest level differential in all the league. Even probably the most optimistic predictions didn’t anticipate this season.
There have been 4 groups which have been exceptions to the 40/20 rule since 1980. The 95’ Houston Rockets, the 04’ Detroit Pistons, the 06’ Miami Warmth, the 21’ Milwaukee Bucks. Taking a better take a look at these 4 groups, a typical thread emerges that would additionally apply to this 12 months’s Celtics. The 95’ Rockets traded for Clyde Drexler on the commerce deadline. The 04’ Pistons traded for Rasheed Wallace on the commerce deadline. The 06’ Warmth traded for Derek Anderson on the commerce deadline. Should you simply requested your self who Derek Anderson is, that is sensible, as he didn’t play a second within the 2006 NBA Finals. The 21’ Bucks traded for PJ Tucker on the commerce deadline, who performed 29.6 minutes per recreation for the Bucks within the playoffs on the way in which to the championship. Three of the 4 groups made important acquisitions midway via the season to bolster their title possibilities. Two of the groups traded for All-Star-level skills. If the 2025-2026 Boston Celtics get Jayson Tatum again, they are going to be getting again an All-Star-level expertise.
As at present constructed, I don’t imagine the Boston Celtics can win a championship this season. It has nothing to do with the 40/20 rule and extra to do with them not having a gear essential to take down a number of excessive degree opponents within the playoffs. Whereas this 12 months’s Celtics workforce has been objectively superior, they’ve struggled in opposition to the league’s elite. The Celtics are at present 5-10 in opposition to the highest 10 groups in level differential. If Jayson Tatum can return, even in a diminished type, to the participant we noticed within the 2025 NBA Playoffs, then profitable the championship may be very a lot on the desk for this 12 months’s Celtics workforce. They’ve already confirmed they’re within the fringe contender vary. Including a participant who can elevate each facet of their workforce’s profile would thrust them into true contender standing.
Lastly — and most significantly — if Pink Auerbach heard somebody say the 2025–26 Celtics can’t win the title due to one thing Phil Jackson got here up with greater than a decade in the past, everyone knows precisely what Pink would say to that.


















