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By Richard Pagliaro | Tuesday, March 3, 2026Photo credit score: Lululemon
Frances Tiafoe will likely be clad in sweat-screening garments in Tennis Paradise.
Tiafoe, identified for his prodigious perspiration, will debut lululemon’s sweat-concealing expertise carrying the model’s ShowZero attire. Lululemon says the expertise is designed to “conceal greater volumes of sweat, whereas making certain enhanced breathability, moisture administration, and an extremely light-weight really feel, to assist probably the most demanding, high-sweat actions.”
The brand new ShowZero expertise was developed in collaboration with lululemon ambassador Tiafoe and will likely be featured in his customized package for the BNP Paribas Open. The package encompasses a Burgundy colorway, with a vertical stripe design on the shorts.
“Once I appear and feel my finest, it helps me carry out my finest,” stated Frances Tiafoe. “For somebody who sweats as a lot as I do, it’s superb to have a package that retains me wanting recent from begin to end.
“ShowZero is a will need to have for these scorching days on the court docket.”
lululemon’s Product Innovation workforce started creating the brand new ShowZero expertise in 2024, utilizing insights from in depth in-lab and on-court testing and suggestions periods with Tiafoe.
“By analyzing Tiafoe’s sweat fee, on-court actions, and aggressive environments, lululemon recognized an alternative to unravel for an unmet want by evolving its ShowZero expertise platform and creating a sweat-concealing answer for high-sweat actions like tennis,” the model stated in an announcement.
The brand new ShowZero is a yarn expertise that lululemon says “modifications how gentle interacts with the material and eliminates the absorption of sunshine when moist, making sweat nearly invisible.”
Along with concealing sweat, the expertise goals to supply enhanced consolation with its light-weight really feel, breathability, and superior wicking to facilitate fast drying. The expertise will likely be accessible to shoppers later this yr.
In November, lululemon introduced a multi-year partnership with the BNP Paribas Open, the biggest mixed ATP and WTA 1000 tennis event on this planet, to turn out to be its official attire and footwear clothing store. The collaboration will showcase lululemon’s athletic and life-style choices on the BNP Paribas Open, together with the corporate’s excessive efficiency, excessive fashion tennis gear that present athletes with revolutionary on and off the court docket options.
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