ATP Tour
ATP renews international partnership with Yokohama Tyres by 2028
The premium Japanese tyre producer continues as Official Tyre Associate and Gold Associate of the ATP Tour by 2028
November 14, 2025
ATP
ATP renews international partnership with Yokohama by 2028.
By ATP Employees
The ATP has immediately introduced the renewal of its international partnership with Yokohama Tyres. The premium Japanese tyre producer continues as Official Tyre Associate and Gold Associate of the ATP Tour by 2028.
Below the renewed settlement, Yokohama will additional increase its presence in tennis, activating throughout a broader portfolio of ATP Tour occasions together with the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia (Rome), Mutua Madrid Open, Bitpanda Hamburg Open and the Nitto ATP Finals.
Yokohama additionally turns into the Presenting Associate of the ATP Scorching Shot of the Month, a month-to-month fan-voted collection celebrating memorable hot-shots on the ATP Tour. This new activation builds on Yokohama’s year-round presence throughout the ATP Tour’s digital and social platforms, reaching hundreds of thousands of tennis followers worldwide.
Further advantages embody on-court and on-site model visibility, in addition to entry to world-class company hospitality at key ATP occasions.
Daniele Sano, ATP Chief Enterprise Officer, mentioned: “Our partnership with Yokohama broke new floor as our first Official Tyre Associate. We’re proud to have made historical past with a really international chief within the business, whereas staying true to our most vital ambition: enhancing the fan expertise. We’re delighted to see Yokohama deepen its involvement in tennis and stay up for the following chapter of our partnership.”
Giovanni Angelo Ponzoni, CEO Yokohama Europe, mentioned: “We’re extraordinarily proud to increase our partnership with the ATP, one of the prestigious organizations in world sport. By this renewed settlement, we goal to maintain Yokohama premium model consciousness on a worldwide scale whereas creating distinctive and unique experiences for our enterprise companions. The ATP represents an distinctive platform to attach with a worldwide group that shares our ardour for precision and excessive efficiency. We stay up for persevering with this profitable journey collectively.”
