The Audi Revolut F1 Staff has introduced ic! berlin as its Official Eyewear Accomplice, forming a collaboration rooted in precision engineering, clever design and trendy aesthetics.
The partnership brings collectively two manufacturers that share a perception that true efficiency is outlined by purposeful innovation, minimalist design and meticulous consideration to element. In System 1, the place milliseconds matter and readability of focus is vital, design is rarely superficial — it’s purposeful, refined and intentional.
Engineering Readability in System 1
Headquartered in Hinwil, the Audi Revolut F1 Staff continues to construct its identification round readability, confidence and technical excellence because it prepares for the game’s subsequent regulatory period. Aligning with ic! berlin strengthens that positioning throughout the paddock.
ic! berlin, the Berlin-born eyewear model owned by Marcolin, is globally recognised for its distinctive screwless hinge mechanism — a trademark of sturdiness, flexibility and luxury. The model’s identify — pronounced “I see!” — displays the second of readability skilled when clever engineering elevates each type and performance.
In some ways, that philosophy mirrors System 1 itself: advanced programs refined into elegant efficiency options.
Kind Meets Operate
As Official Eyewear Accomplice, ic! berlin will help the Audi Revolut F1 Staff each on and off the observe, bringing a recent, understated design language to one of many world’s most premium sporting environments.
The collaboration speaks to a contemporary viewers that values authenticity, precision and confidence with out extra. In System 1, efficiency extends past the automotive — it encompasses focus, presentation and identification. Eyewear, like aerodynamics or chassis growth, is about optimising what issues whereas eliminating distraction.
Stefano Battiston, Chief Business Officer of Audi Revolut F1 Staff, mentioned:
“At Audi Revolut F1 Staff, we’re constructing a model outlined by readability, confidence and a contemporary design language. ic! berlin shares this mindset, translating engineering experience into merchandise with a powerful, minimalist identification.
This partnership goes past perform; it’s about aligning with manufacturers that deliver a transparent perspective and elevate how our workforce is represented throughout the paddock. Collectively, we share a perception that true efficiency and magnificence come from clever design and purposeful innovation.”
Nicola Zotta, Managing Director of Marcolin, added:
“We’re thrilled to companion with Audi Revolut F1 Staff, who symbolize a brand new, extremely refined expression of fashion and design in System 1. Our eyewear is engineered with the identical concentrate on precision, clear design and clever element, making it a seamless extension of the workforce’s design language throughout the paddock.
This partnership permits us to place ic! berlin on the intersection of fashion and efficiency in one of many world’s most premium sporting environments.”
A Design-Pushed Future
The partnership underscores how System 1 continues to draw premium, design-led manufacturers that see the game as a platform for innovation and international visibility. For Audi Revolut F1 Staff and ic! berlin, the alignment is pure: each function the place engineering precision meets aesthetic restraint.
In a sport outlined by marginal features, readability — whether or not in imaginative and prescient, technique or design – is every little thing.
