Effectively, effectively, effectively. Look who’s leaping on the copper bandwagon.
Callaway simply introduced limited-edition brushed copper variations of the Apex Ai200 and Apex Ai300 irons as a result of, apparently, nothing says “premium golf tools” fairly like making every little thing appear to be it belongs in a steampunk fantasy.
Don’t get me improper. I’m completely not complaining. The copper end appears unbelievable and Callaway isn’t alone in recognizing that golfers have developed a critical urge for food for metallics that don’t contain chrome or black. TaylorMade, Mizuno, Vokey—they’ve all been mining copper and for good cause.
It really works.
The third chunk on the apple
Right here’s the factor about limited-edition finishes: they’re good enterprise. We’ve already seen this playbook with the Apex Ai lineup. First got here the usual model. Then Callaway rolled out the Black Shadow version for many who wished one thing a bit extra sinister of their bag.
Now we get copper.
It could be good if all finishes had been accessible at launch however this strategy is the right technique for capturing golfers who may need handed on the unique launch and handed once more on Black Shadow however can’t resist the nice and cozy, classic attraction of brushed copper. At $230 per stick ($1,610 for a seven-piece set), it’s a pleasant little upcharge alternative over the usual fashions.
It’s arduous to fault Callaway (or anybody else). If individuals are prepared to pay additional for a unique shade, why not give them what they need?
The efficiency story
Look, we’ve already lined the efficiency particulars of the Apex Ai lineup, so I received’t rehash the complete expertise breakdown right here. The quick model: each the Ai200 (hollow-body participant’s distance) and Ai300 (cavity-back game-improvement) pack Callaway’s Ai Good Face expertise and Cast 455 Face Cup for pace, consistency and really feel.
The copper end doesn’t change any of that. These are the identical irons you already know, simply dressed up in a end that’ll make your enjoying companions cease and stare.
Restricted means restricted
Callaway is looking these “restricted version” which in golf tools converse normally means “we’ll make them till individuals cease shopping for them.” However given the recognition of particular finishes and the truth that copper has turn out to be the new metallic of selection, don’t anticipate these to stay round perpetually.
If you happen to’ve been on the fence concerning the Apex Ai lineup and have a factor for copper, this is likely to be your second. Simply don’t blame me when your buddies begin asking the place you bought the flowery irons.
The Callaway Apex Ai200 and Ai300 Brushed Copper irons can be found now at $230 per stick.
For extra info, go to CallawayGolf.com.
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