thirteenth September 2025
Prepare for the 2025 London Snow Present at Olympia – ski, snowboard, journey & après enjoyable mixed. Find out about exhibitors, particular options, household presents and ticket offers within the run as much as 18-19 October. NEW
The London Snow Present is re-launching in 2025 at Olympia after 15 years away from its former dwelling.
The biggest UK client ski and snowboard occasion of the yr runs over the weekend of 18th – nineteenth October.
PlanetSKI readers can get free entry, however solely whereas shares final:
Use Code PSKMTNSSL2025 free of charge tickets
It features a lengthy exhibitor checklist of locations, tour operators, manufacturers and snowsports organisations.
There’s additionally quite a few movie star audio system, talks and recommendation classes, comedy and après type events with dwell music.
There’s quite a few particular options and installations throughout the 2 day occasion together with:
A household areaThe Crimson Bull motion zoneLuxury and wellness space with speakersLive yoga classesKit and instruction zoneInformation theatrePhoto competitionsAlpine StrollThemed Après Ski (with Après Ski Bands)Ski Bar ComedyThe Talks Stage hosted by Chemmy Alcott
The London Snow Present. Picture © PlanetSKI
Exhibitors embrace tour operators Crystal, Inghams and Ski Membership Freshtracks.
Locations corresponding to Norway, Andorra, Colorado, St Anton and Gurgl additionally that includes alongside Vail Resorts and Ikon Go.
You’ll be able to usually discover PlanetSKI on or close to the Norway – House of Snowboarding stand as we often use it as out base.
The London Snow Present. Picture © PlanetSKI
It at all times appears to be among the finest and busiest stands on the present as curiosity grows in snowboarding in Norway.
Snowboarding in Norway. Picture © PlanetSKI
The Warren Smith Ski Academy will probably be providing its common top notch recommendation on the right way to enhance your ski method.
Warren Smith Ski Academy. Picture © PlanetSKI
And Warren could squeeze a beer or two in with the PlanetSKI editor, James Cove, as they’ve been identified to do once in a while.
In Japan final winter.
Warren & James in Japan. Picture © PlanetSKI
And Verbier the season earlier than.
Warren & James in Verbier, Switzerland. Picture © PlanetSKI
The Snow Present is eager to give attention to apres ski in any case.
The retailer Ellis Brigham is returning to the present after a number of years away, in addition to others together with Ski Trade.
Olympia has a protracted affiliation with the occasion and is usually thought-about the house of the Snow Present, formally identified by different names together with The London Ski Present.
As prior to now, the occasion will happen within the Nationwide Corridor, each on the primary floor ground space and the mezzanine ground above.
The big house permits for lots of sunshine and environment because the nights attract in direction of the lead as much as the 2025-26 winter snowsports season.
In 2024 The Mountain Commerce Community, acquired the Snow Present model and is behind the brand new re-launch of the occasion.
We reported on the event on the time:
The London Snow Present. Picture © PlanetSKI
“We’re actually excited to be bringing the Snow Present again to its dwelling at Olympia,” mentioned the founding father of The Mountain Commerce Community, James Gambrill.
“Many skiers and snowboarders have nice recollections of the present over time and we hear a lot enthusiasm for the venue.
“However we’re additionally bringing new components to the occasion, making a enjoyable, motion packed weekend, with tons to do and see, in addition to loads of alternatives to e book holidays and purchase tools.
“Tickets to the London Snow Present will all be bought at an ideal worth value level, for both sooner or later or two, with a particular value for households”.
Now we have posted on the ups and downs of the UK exhibits over time.
The London Snow Present. Picture © PlanetSKI
“The trick for the brand new house owners will probably be to attempt to head in direction of the variety of guests and types that was once at The London Present and re-create that ‘buzz’ that has been reasonably missing lately,” mentioned the PlanetSKI editor, James Cove, who has been to most of the ski exhibits within the UK over time.
“These days are gone, however the new-look Snow Present must turn out to be ‘related’ once more – to the business and extra importantly, most people.
“The London Exhibits had been a must-attend occasion for the key ski firms and skiers with a lot on supply, and that must be the purpose.
“A path of journey, reasonably than the top level.
“It’s a daring transfer by MTN to take over the working of the present and it is going to be very attention-grabbing to see what they make of it.
“Some individuals suppose bodily ski exhibits are nicely previous their sell-by-date, whereas others nonetheless suppose there may be life in them.
“I, for one, am very a lot wanting ahead to it and right here on PlanetSKI we will probably be wanting in additional element at what’s on supply because the Present approaches.
“Then, in fact, reporting dwell from the occasion itself in October.”
It has a previous to dwell as much as.
The London Ski Present, Olympia 2008. Picture © PlanetSKI
The London Ski Present, Olympia 2008. Picture © PlanetSKI
One factor that doesn’t appear to have modified is trend, as retro is now again.
These jackets from 16-years in the past wouldn’t presently look misplaced in resort and on the slopes at present.
The London Ski Present, Olympia 2008. Picture © PlanetSKI
Attracting households will probably be key.
The London Ski Present, Olympia 2010. Picture © PlanetSKI
The London Ski Present, Olympia 2009. Picture © PlanetSKI
The London Ski Present, Olympia 2009. Picture © PlanetSKI
There have been a handful of well-known faces on the previous Olympia exhibits.
Sophie Ellis-Bextor performing with The Feeling earlier than she arrange a disco in her kitchen.
The London Ski Present, Olympia 2010. Picture © PlanetSKI
A chef known as Heston Blumenthal on an alpine cookery stand.
The London Ski Present, Olympia 2010. Picture © PlanetSKI
The London Ski Present began in 1973.
It was the yr Britain joined the Frequent Market, the facility disaster plunged the nation right into a three-day week, ladies had been admitted to the Inventory Trade for the primary time.
And the Ski Present was born, the brainchild of an entrepreneur known as Peter Anslow.
Crucially, his thought was backed by the then editor of the Day by day Mail, Sir David English, whose help made it occur.
It was an innovation that helped open up the game, as soon as the protect of the wealthy, to the plenty.
The present began out on the Royal Horticultural Halls in Westminster – first on the previous corridor, then the brand new.
The present was the place to go to your mountain gear, and what gear it was.
Simply check out the skis and boots on this movie:
Right here’s a video from the 1978 present at Earl’s Court docket:
The brand new look London Snow Present will probably be trying to see if it could possibly construct on the wealthy historical past of the present.
Do test again as we replace this text with all the newest information of what The Snow Present is providing.
Concerning the Snow Present
The London Snow Present takes place on October 18th and nineteenth, 2025 at Olympia, London.
Grownup Day Tickets price £10, and Weekend Tickets £15.
Household Day Tickets price £25 (2 adults + as much as 4 children aged below 18).
Use Code PSKMTNSSL2025 free of charge tickets
About Olympia
Olympia London has been a significant cultural venue since 1886, identified for internet hosting iconic client, music, and sporting occasions. Its distinctive structure and central London location make it one of many UK’s most recognisable occasion areas.
In 2022, Olympia joined ASM International and Legends forward of a £1.3 billion redevelopment.
The transformation will flip it into a significant cultural hub with a dwell music corridor, a brand new theatre, life-style motels, eating places, workplaces, and pedestrianised public areas.
The undertaking is led by Yoo Capital and Deutsche Finance Worldwide, with designs from Heatherwick Studio and SPPARC.
Olympia is being reimagined as a world-class vacation spot for dwell leisure, innovation, and creativity.
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