Cadillac will unveil the livery of its 2026 challenger on Sunday, February 8, by way of a TV promoting spot throughout the 2026 Tremendous Bowl, representing a daring new approach for the group to attach with new audiences inside the USA and past.
In line with Nielsen, the 2025 version of the Tremendous Bowl between the Philadelphia Eagles and Kansas Metropolis Chiefs attracted 127.7 million viewers, the biggest viewers in U.S. TV historical past for a single-network telecast. (And round 127 instances the typical viewers for an F1 race – Ed).
Kendrick Lamar’s efficiency was the most-watched Tremendous Bowl halftime on document, averaging 133.5 million viewers.
Past the information, the Tremendous Bowl drives cultural conversations and is among the few sporting occasions that actually sits squarely between sport, tradition and leisure – aligning with the mission of the Cadillac group.
“The Tremendous Bowl is among the uncommon moments in American tradition the place sports activities, leisure and storytelling come collectively” stated Dan Towriss, “and it provides us an opportunity to introduce Cadillac Components 1 Workforce on a stage that displays who we’re.
“We’re pleased with our American heritage and we need to present up in a approach that feels daring, modern and distinctly ours. That is just the start, however it’s a second I am extremely pleased with.”
