From 2026, Atlassian Williams Racing will race below a brand new id that connects the staff’s “superb legacy to its daring and bold future”.
Based on in the present day’s launch:
From January we’ll turn into Atlassian Williams F1 Crew – a reputation reflecting our sole objective to race and win within the high echelon of motorsport.
And our current ‘W’ brand can be changed by a twenty first century reimagining of Frank Williams’ well-known ‘Ahead W’, first launched in our founding yr of 1977 and featured on each considered one of our 9 Constructors’ World Championship-winning automobiles.
It’s the newest evolution for an iconic Components 1 staff that is likely one of the high three most-successful within the sport’s historical past – and has set a transparent ambition to be a powerhouse once more on this trendy period of F1.
All through nearly 50 years in F1 Williams has solid a legacy constructed on independence, innovation and dedication to win, attracting tens of tens of millions of devoted followers world wide.
Now below the possession of Dorilton Capital, with James Vowles as Crew Principal and world-class drivers in Carlos Sainz and Alex Albon, the staff is pushed to usher in a brand new period of success with the identical ardour and values at its coronary heart as F1 continues to develop in international reputation.
This transformation is already gathering tempo, with the staff sitting fifth within the 2025 Constructors’ Championship with 111 factors – greater than the previous seven seasons mixed. The staff just lately secured its first Grand Prix podium since 2021 in Baku, and first-ever Dash podium in Austin.
“I’m proud that from subsequent yr we can be often known as Atlassian Williams F1 Crew and carry a brand on our automobile impressed by our founder Sir Frank Williams and deeply related with our a long time of success,” stated James Vowles.
“As a staff we’re impressed by our previous however enthusiastic about our future, and dedicated to writing a brand new Championship-winning chapter in Williams’ historical past.
“This advanced staff id displays who we’re, the place we’re going, and reintroduces our title-winning legacy to a rising F1 viewers that was not following the game after we have been final dominant.”
“It’s impressed by our previous, assured about our future, and clear about our id,” added Marcus Prosser, Advertising and marketing Director, Atlassian Williams Racing, “a Championship-winning Components 1 staff with a burning drive to win once more.
“With this new title and brand our wealthy historical past is being reimagined for the longer term. We hope our current and dependable followers will find it irresistible. However we additionally hope it should join a brand new era to our unimaginable legacy, constructing the neighborhood of Williams followers that may carry us to our subsequent victory.”
