We Want to Get Rid of Ads.

I imagine that biking can rework folks and locations.

That’s why, since 2012, I’ve been working Discerning Bicycle owner with the goal of serving to current cyclists journey in fashion and inspiring extra folks to get again within the saddle.

We do that by creating content material.

We attempt that can assist you discover an incredible bike and good gear to journey in, present helpful suggestions and share inspiring tales.

The Discerning Bicycle owner staff is small: myself (Pete 👋), Herman (our content material supervisor) and a staff of freelance writers, editors and assistants who’re enthusiastic about pedalling.

With a purpose to commit ourselves to this undertaking and continue to grow it, we have to make some cash (don’t all of us).

Historically, we’ve finished this by way of 3 means:

show promoting (i.e. the promoting banners you see on the positioning);

affiliate commissions (i.e. we generally get a small fee if somebody buys merchandise we advocate);

partnerships with manufacturers

The primary one (show promoting) is our greatest supply of revenue. It pays the payments.

However I HATE it.

It doesn’t enhance your expertise on the positioning. In actual fact, it ruins it. The content material is disrupted, there’s an annoying pop-up it’s important to click on. Urgh.

Sadly, I can’t simply swap off the advertisements (as I’ll go bust inside a month).

So… I’ve been placing my considering cap on: How can we higher monetize the positioning in order that the person expertise isn’t tarnished by messy advertisements however we will afford to maintain going funding our mission?

I debated created a paid membership with extra content material, discovering web site sponsors, however then I realised the reply was me all alongside.

What if we may flip our pretty illustrations into how we fund Discerning Bicycle owner?

By promoting illustrations as pretty printed paintings, in addition to another lovely bike-related merch, we may proceed to pedal our biking celebration and make our web site look much more lovely within the course of.

Identical to this…

What’s extra, YOU may BECOME THE ART!

Wait… what?

So in addition to promoting prints of our hottest designs, we will even create a customized illustration of you along with your bicycle.

Ship us your favorite photograph along with your bike and our in-house illustrator will rework it into a lovely illustration which will probably be despatched to you inside 7 days as a digital file, making it good to make use of as a profile image on-line. Plus, we will additionally provide help to get it became a lovely poster or print too, in the event you like.

Restricted Version Assortment

AND… merch! Every month we’ll be dropping a restricted assortment of merch.

Our first assortment is the Really feel Good Biking vary, which options one in all hottest designs remodeled right into a mug, thermal flask, telephone case, tote bag, print and t-shirt.

The Really feel Good Biking vary will ONLY be accessible in March 2024, although. It received’t be available for purchase once more.

Assist Discerning Bicycle owner

We need to assist extra on a regular basis folks cycle in fashion every single day. So if you wish to assist us on our mission (and assist us do away with advertisements on Discerning Bicycle owner), please go to the Discenring Bicycle owner store and see if there’s a piece of biking merch that you simply’d love in your life.