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NOTES FROM THE BOXING UNDERGROUND: WELCOME TO THE ERA OF GIMMICK BOXING

May 20, 2025
in Boxing
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Bear in mind again in 2017 when boxing “purists” went apoplectic with rage and tinkled their collective panties when a retired Floyd Mayweather fought UFC star Conor McGregor in a “actual” sanctioned boxing match?

How concerning the nipple-twisting self-righteous indignation final November when influencer/promoter/novice boxer Jake Paul fought Mike Tyson within the first-ever stay boxing occasion on Netflix?

“They’re ruining boxing” laments had been tossed about like compliments to Turki Alalshikh in any common subject of the New Period, Saudi-owned Ring Journal.

The critics weren’t essentially improper about gimmick matches fucking with the construction of the game and degrading the legitimacy of the aggressive narrative. They had been simply focusing on the improper individuals and improper occasions. 

What’s actually messing with boxing proper now are the a number of gimmick matches passing for actual fights whereas stalling total divisions, like Saul “Canelo” Alvarez vs. Terence Crawford in September and the rumored Jaron Ennis vs. Teofimo Lopez bout. 

Mayweather, McGregor, Paul, and Tyson preventing in money grabs took nothing away from the game. They had been peripheral occasions that didn’t influence something happening within the “actual” aggressive boxing world. It’s not like all of them had been skipping over higher, extra reliable fights to go after each other. 

Alvarez, Crawford, Ennis, and Lopez, nonetheless, ARE key fighters holding key spots atop key divisions. 

Alvarez-Crawford, for instance, is maintaining each fighters from higher, extra vital bouts inside their very own divisions– bouts which might contribute way more to the well-being of the game than a one-off novelty occasion. As on-paper attention-grabbing as Canelo-Bud could be, Canelo-David Benavidez is much more attention-grabbing and infinitely extra logical to the narrative of the tremendous middleweight division. The much-deserving Benavidez needed to transfer as much as mild heavyweight for lack of a path to undisputed 168 lb. champ, Canelo. 

With Canelo-Benavidez locked in, that might’ve pushed Crawford right into a spot the place he’d be going through Jaron Ennis in a extra logical and big-picture significant bout—in his personal weight class– at 147 or 154. Bud-Boots is the largest, finest bout to make at 147-154 and it will function both an affirmation of Crawford’s greatness or because the sort of passing of the torch second that’s means too unusual lately.

Canelo and Crawford preventing in their very own divisions would imply that Teofimo Lopez retains preventing in his personal 140 lb. class, the place the opponent choices vary from Devin Haney to Gary Antuanne Russell. 

Clusterfuck-invasive gimmick matchmaking goes past Canelo-Crawford and Ennis-Lopez, although.

How about Manny Pacquiao vs. Mario Barrios holding the WBC welterweight title hostage? 

Chris Eubank Jr. vs. Conor Benn produced lots of drama, however the catchweight combat, itself, was meaningless, serving no big-picture goal past tickling nostalgia to supply impulse pay-per-view buys. Boxing, as an entire, can be higher served if each had been making strikes inside their very own divisions. 

Even one thing like Ryan Garcia vs. Rolly Romero, from that Might 2 Occasions Sq. debacle, could possibly be thought of a gimmick match since they had been competing for a “vacant” WBA welterweight title (that isn’t truly vacant) with out having truly competed at welterweight. 

For these maintaining monitor, these gimmicked encounters are stalling the pure circulation of key divisions to the US scene (168, 154/147, and 140) as everyone beneath the highest canine waits by the money grabs for alternatives that will or might not even come. 

(And, no, I’m not even contemplating Jake Paul-Julio Cesar Chavez Jr. in any of this. What severe combat from both are we lacking by having them combat each other?)

The explanation for these gimmick fights is straightforward. It’s cash, duh. However, particularly, they’re a technique to cheat the pure order of boxing issues and artificially create money-making “tremendous” fights with out doing the exhausting work of truly constructing natural blockbusters. 

Turki Alalshikh and the Saudis haven’t generated the sort of income that they had hoped for from their boxing endeavors and so they’ve failed miserably in attempting to achieve US audiences. Turki’s fantasy world matchmaking reeks of desperation, giving off the vibe of somebody assembling fantasy matchups culled from social media feedback to make nothing however fast cash scores. It’s virtually as if Turki and the Saudis aren’t actually involved in long-term constructing as a lot as they’re in achieving fast management. Hmmmmm. 

Premier Boxing Champions (PBC), in the meantime, can also be reeking of desperation with their Pacquiao-Barrios pairing. Handcuffed by having so few reveals and a star in Gervonta Davis, who incessantly appears depressingly detached to the game, they’re attempting to manufacture one thing massive, pumping a Pacquiao effectively that will have already been tapped dry. 

And all of this nonsense, after all, is behind pay-per-view paywalls. 

Boxing has all the time been completely different from different sports activities. You may’t actually run boxing as you’ll run the NBA. However the narrative construction of all sports activities has a standard element– work your means by pretenders, contenders, and elite till you win the championship. 

Boxing is knocking away that final vestige of sporting logic with this newest wave of gimmick fights. 

It’s virtually as if the NBA, suffering from lagging viewership, determined to skip the playoff course of and simply have the 2 hottest groups within the largest markets play for the championship three weeks into the season.

In some circumstances, such trickery may work. However solely within the short-term. That is the equal of a farmer harvesting an excessive amount of, too incessantly with out planting crops for the long run. Stars can’t be made if they’ll’t be constructed. They usually can’t be constructed if there’s no path to a passing of the torch and no viable street to establishing true star energy. 

So, what could be carried out about this? What could be carried out to nudge boxing again on to the fitting monitor, the place they construct to fights slightly than combine and match current name-value opponents like a online game?

Actually, perhaps nothing.

Boxing could also be thus far Human Centipeded into its personal worst instincts and self-destructive methods that solely a full collapse and subsequent rebuild would assist. In nice half, structurally, the game isn’t even inbuilt such a means as to facilitate natural rivalries and long-term sport-building narratives anymore. 

Like a whore who’s been pimped out too many instances, boxing has now turned to fetish achievement to pay the payments. There’s normally no going again from that darkish street. 

Notes from the Boxing Underground: Welcome to the Period of Gimmick Boxing

 

Bear in mind again in 2017 when boxing “purists” went apoplectic with rage and tinkled their collective panties when a retired Floyd Mayweather fought UFC star Conor McGregor in a “actual” sanctioned boxing match?

How concerning the nipple-twisting self-righteous indignation final November when influencer/promoter/novice boxer Jake Paul fought Mike Tyson within the first-ever stay boxing occasion on Netflix?

“They’re ruining boxing” laments had been tossed about like compliments to Turki Alalshikh in any common subject of the New Period, Saudi-owned Ring Journal.

The critics weren’t essentially improper about gimmick matches fucking with the construction of the game and degrading the legitimacy of the aggressive narrative. They had been simply focusing on the improper individuals and improper occasions. 

What’s actually messing with boxing proper now are the a number of gimmick matches passing for actual fights whereas stalling total divisions, like Saul “Canelo” Alvarez vs. Terence Crawford in September and the rumored Jaron Ennis vs. Teofimo Lopez bout. 

Mayweather, McGregor, Paul, and Tyson preventing in money grabs took nothing away from the game. They had been peripheral occasions that didn’t influence something happening within the “actual” aggressive boxing world. It’s not like all of them had been skipping over higher, extra reliable fights to go after each other. 

Alvarez, Crawford, Ennis, and Lopez, nonetheless, ARE key fighters holding key spots atop key divisions. 

Alvarez-Crawford, for instance, is maintaining each fighters from higher, extra vital bouts inside their very own divisions– bouts which might contribute way more to the well-being of the game than a one-off novelty occasion. As on-paper attention-grabbing as Canelo-Bud could be, Canelo-David Benavidez is much more attention-grabbing and infinitely extra logical to the narrative of the tremendous middleweight division. The much-deserving Benavidez needed to transfer as much as mild heavyweight for lack of a path to undisputed 168 lb. champ, Canelo. 

With Canelo-Benavidez locked in, that might’ve pushed Crawford right into a spot the place he’d be going through Jaron Ennis in a extra logical and big-picture significant bout—in his personal weight class– at 147 or 154. Bud-Boots is the largest, finest bout to make at 147-154 and it will function both an affirmation of Crawford’s greatness or because the sort of passing of the torch second that’s means too unusual lately.

Canelo and Crawford preventing in their very own divisions would imply that Teofimo Lopez retains preventing in his personal 140 lb. class, the place the opponent choices vary from Devin Haney to Gary Antuanne Russell. 

Clusterfuck-invasive gimmick matchmaking goes past Canelo-Crawford and Ennis-Lopez, although.

How about Manny Pacquiao vs. Mario Barrios holding the WBC welterweight title hostage? 

Chris Eubank Jr. vs. Conor Benn produced lots of drama, however the catchweight combat, itself, was meaningless, serving no big-picture goal past tickling nostalgia to supply impulse pay-per-view buys. Boxing, as an entire, can be higher served if each had been making strikes inside their very own divisions. 

Even one thing like Ryan Garcia vs. Rolly Romero, from that Might 2 Occasions Sq. debacle, could possibly be thought of a gimmick match since they had been competing for a “vacant” WBA welterweight title (that isn’t truly vacant) with out having truly competed at welterweight. 

For these maintaining monitor, these gimmicked encounters are stalling the pure circulation of key divisions to the US scene (168, 154/147, and 140) as everyone beneath the highest canine waits by the money grabs for alternatives that will or might not even come. 

(And, no, I’m not even contemplating Jake Paul-Julio Cesar Chavez Jr. in any of this. What severe combat from both are we lacking by having them combat each other?)

The explanation for these gimmick fights is straightforward. It’s cash, duh. However, particularly, they’re a technique to cheat the pure order of boxing issues and artificially create money-making “tremendous” fights with out doing the exhausting work of truly constructing natural blockbusters. 

Turki Alalshikh and the Saudis haven’t generated the sort of income that they had hoped for from their boxing endeavors and so they’ve failed miserably in attempting to achieve US audiences. Turki’s fantasy world matchmaking reeks of desperation, giving off the vibe of somebody assembling fantasy matchups culled from social media feedback to make nothing however fast cash scores. It’s virtually as if Turki and the Saudis aren’t actually involved in long-term constructing as a lot as they’re in achieving fast management. Hmmmmm. 

Premier Boxing Champions (PBC), in the meantime, can also be reeking of desperation with their Pacquiao-Barrios pairing. Handcuffed by having so few reveals and a star in Gervonta Davis, who incessantly appears depressingly detached to the game, they’re attempting to manufacture one thing massive, pumping a Pacquiao effectively that will have already been tapped dry. 

And all of this nonsense, after all, is behind pay-per-view paywalls. 

Boxing has all the time been completely different from different sports activities. You may’t actually run boxing as you’ll run the NBA. However the narrative construction of all sports activities has a standard element– work your means by pretenders, contenders, and elite till you win the championship. 

Boxing is knocking away that final vestige of sporting logic with this newest wave of gimmick fights. 

It’s virtually as if the NBA, suffering from lagging viewership, determined to skip the playoff course of and simply have the 2 hottest groups within the largest markets play for the championship three weeks into the season.

In some circumstances, such trickery may work. However solely within the short-term. That is the equal of a farmer harvesting an excessive amount of, too incessantly with out planting crops for the long run. Stars can’t be made if they’ll’t be constructed. They usually can’t be constructed if there’s no path to a passing of the torch and no viable street to establishing true star energy. 

So, what could be carried out about this? What could be carried out to nudge boxing again on to the fitting monitor, the place they construct to fights slightly than combine and match current name-value opponents like a online game?

Actually, perhaps nothing.

Boxing could also be thus far Human Centipeded into its personal worst instincts and self-destructive methods that solely a full collapse and subsequent rebuild would assist. In nice half, structurally, the game isn’t even inbuilt such a means as to facilitate natural rivalries and long-term sport-building narratives anymore. 

Like a whore who’s been pimped out too many instances, boxing has now turned to fetish achievement to pay the payments. There’s normally no going again from that darkish street. 

Acquired one thing for Magno? Ship it right here: paulmagno@theboxingtribune.com



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