GERMANY – OKTAGON MMA has cemented itself as some of the influential sports activities organizations in Germany, incomes a spot alongside international giants just like the Bundesliga and NBA in a newly launched Kolsquare analytics report protecting the interval from April 2024 to April 2025.
The Czech-Slovak MMA promotion ranked third amongst all sports activities competitions on Instagram in Germany, showcasing the power of its digital presence and fan engagement.
Huge Social Influence: €12.9M EMV and eight.7% Engagement
The report revealed that OKTAGON achieved an Earned Media Worth (EMV) exceeding €12.9 million, with greater than 2,400 particular person items of content material and the help of 375 lively influencers. Much more impressively, the promotion recorded a median fan engagement price of 8.7%, far above trade norms.
“Having each of our profiles – German and international – within the High 10 is unimaginable,” mentioned Ondřej Novotný, OKTAGON co-founder and promoter.“The NBA is just barely forward, after which there’s simply the Bundesliga. This end result displays precisely what we outline as our DNA – Face Your Worry. Worry and doubt had been a part of our entry into Germany, however if you work exhausting, outcomes comply with.”
From Underdog to Contender in Simply Three Years
OKTAGON’s fast rise in Germany is a case research in strategic growth and branding. As soon as thought-about a fringe sport with broadcast restrictions, MMA has surged into the mainstream, largely due to OKTAGON’s dedication to creating compelling storylines, constructing athlete manufacturers, and delivering world-class manufacturing.
Their record of accomplishments consists of:
Offered-out arenas throughout Germany.
A record-breaking occasion in Frankfurt that attracted practically 60,000 followers.
A tv partnership with RTL, certainly one of Germany’s prime broadcasters.
“Simply three years in the past, we began right here from scratch,” added Pavol Neruda, OKTAGON’s different co-founder and promoter.“Immediately, we’re among the many most talked-about sports activities manufacturers within the nation. This confirms the worth we carry not solely to followers but additionally to our companions – each current and people seeking to enter the German market.”
Among the many Most Seen Manufacturers in German Sports activities
The Kolsquare research, additionally reported by SPOBIS, locations OKTAGON firmly within the dialog with Germany’s most acknowledged sports activities manufacturers. In a crowded ecosystem dominated by soccer, basketball, and motorsport, OKTAGON’s distinctive voice and community-first method have allowed it to chop by means of the noise and construct genuine, lasting connections with followers.
Because the promotion continues to develop and innovate, its success on social media is extra than simply self-importance metrics—it’s a mirrored image of cultural affect, viewers loyalty, and market management within the evolving world of fight sports activities.
Roberto Villa is the CEO, Founder, Government Author, Senior Editor of FightBook MMA. Has a ardour for Fight Sports activities and likewise a podcast host for Sitting Ringside. He’s additionally a former MMA fighter and Kickboxer.
Uncover extra from FightBook MMA
Subscribe to get the most recent posts despatched to your electronic mail.
