DAYTONA BEACH, Fla. — NASCAR and O’Reilly Auto Components introduced a multiyear partnership that may make the chief within the automotive alternative components trade the title sponsor of what’s now often called the NASCAR Xfinity Sequence.
This landmark partnership aligns two American-born powerhouses, every with a wealthy legacy of fueling efficiency and fervour from the grassroots up.
The multi-dimensional sponsorship additionally consists of promotional alternatives and model integrations in partnership with The CW Community, the unique broadcast dwelling of the NASCAR O’Reilly Auto Components Sequence.
The NASCAR O’Reilly Auto Components Sequence will formally debut on January 1, 2026, ushering in a daring new chapter for the sequence crowded with NASCAR’s future stars.
The settlement marks the fourth entitlement sponsorship within the sequence’ historical past, following a dynamic 11-year tenure with Xfinity that elevated the sequence to new heights with unprecedented fan engagement, innovation, and publicity.
The sequence’ historical past additionally features a seven-year run with Nationwide Insurance coverage and a foundational relationship with Anheuser-Busch, nonetheless a present NASCAR associate on the Premier degree.
“Like the nice sport of NASCAR, O’Reilly Auto Components was born in America and constructed on the arduous work and drive of passionate folks,” stated NASCAR President Steve O’Donnell. “This new partnership permits us to proceed to gas that keenness for the subsequent era of NASCAR’s stars and followers whereas celebrating the journey we’ve been on collectively for many years.”
Based in Springfield, Missouri in 1957, O’Reilly Auto Components has grown from a single retailer to an automotive components icon with over 6,400 areas throughout 48 states, Puerto Rico, Mexico, and Canada. The corporate’s greater than 92,800 devoted staff members are dedicated to wonderful customer support, backed by a strong community of 31 distribution facilities.
Whereas the title sponsorship could also be new, O’Reilly Auto Components’ involvement in NASCAR is something however. The corporate has lengthy supported the game via race sponsorships throughout a number of sequence.
From the O’Reilly Auto Components 253 on the Daytona Highway Course in 2021, to title sponsorships at Texas Motor Speedway, and the Craftsman Truck Sequence’ O’Reilly Auto Components 150 at Mid-Ohio in 2022, the model has maintained a deep reference to followers and drivers alike.
“Our firm is rooted in the identical values that outline NASCAR — teamwork, enthusiasm, and dedication,” stated O’Reilly Auto Components President Brent Kirby. “You’ll see these in motion when our clients stroll via our doorways. We all know they want quick service, and Staff O’Reilly will get them the components they want shortly, with wonderful customer support. We welcome all followers to cease by our shops and see how our staff can assist preserve them operating.”
The NASCAR O’Reilly Auto Components Sequence will probably be out there completely to race followers throughout the nation on The CW. In its first 12 months on the published community, the sequence is seeing spectacular year-over-year viewership progress, at the moment up +17% in Whole Viewers in comparison with final season and pacing to be essentially the most watched sequence since 2018.
The sequence is at the moment averaging 1.1 million viewers, with 19 out of 23 races drawing over a million complete viewers.
“The success of NASCAR on The CW has proven that hundreds of thousands of followers will persistently tune in for these adrenaline-fueled races each week,” stated Brad Schwartz, President, The CW Community. “This thrilling new partnership with O’Reilly Auto Components provides us the chance to increase that attain even additional by tapping into our mutually robust presence in native communities nationwide and persevering with to develop our passionate viewers within the years to come back.”
“Partnering with NASCAR and The CW at this degree allows us to additional deepen our connection to one of the crucial loyal fanbases in all of sports activities,” stated Hugo Sanchez, O’Reilly Auto Components vice chairman of Promoting and Advertising and marketing. “This settlement builds on our long-term involvement in NASCAR and our dedication to the followers who love vehicles as a lot as we do.”
