For the leisure golfer who cares about their efficiency, the sport typically poses a frightening, seemingly paradoxical, query:
How are you going to get higher when you might have much less time to play?
So many people are compelled to chop again on golf as a result of different life duties get in the way in which. We get married, have youngsters, concentrate on our profession pursuits—or possibly it’s the entire above.
Typical knowledge suggests your {golfing} life will inevitably undergo beneath these circumstances. Working towards and enjoying much less golf? That isn’t a recipe for even sustaining your handicap, not to mention enhancing it.
This can be a technique to take a look at it, however Tangent Golf desires to flip the issue on its head to present you a brand new perspective.
With much less apply than you’ve ever had, it’s time to turn out to be essentially the most environment friendly you’ve ever been.
Chip away on the margins—the entire wasted motion and wayward vitality you carried round again once you did have the time.
How will you do it? It’s a nuanced query that deserves a nuanced reply.
For Tangent, the core of that reply is an app designed for sensorless shot monitoring, an AI caddie providing customized recommendation, detailed participant profiles to present you a full report on who you’re as a golfer and apply integration that recommends the drills you must get higher rapidly.
The promise? You possibly can unlock extra of your recreation proper now.
Two paths crossing on the proper time
The Tangent Golf story got here collectively from two separate tracks that merged into one.
On the primary observe is Dallas Webster, a army brat who picked up golf on the age of 16. Rising as much as be {an electrical} engineer for Texas Devices, Webster was carrying a strong 6-handicap by the point he had his first son in 2013.
Regardless of being a brand new dad with much less time on his arms, Webster needed to know the way he may get higher at golf.
“I type of took that mathematical method about how do I play higher and play much less?” he stated.
To take action, he delved into the world of analytics in golf. As he learn Mark Broadie’s well-known e-book Each Shot Counts that describes the interior workings of Strokes Gained, Webster discovered methods to apply these rules to his personal recreation. Name it the “Moneyball of golf” or simply name it widespread sense by the numbers.
That’s when he received into aggressive golf on what was then the Golf Channel Am Tour, enhancing to a plus-1 handicap.
Webster had created a spreadsheet that was a Strokes Gained evaluation based mostly on the place all of his photographs have been. In 2015, nothing existed when it comes to shot-tracking apps so it was all handbook.
A yr later, Webster and a buddy developed the PocketPAR app, the primary Strokes Gained resolution golf app that quickly had map monitoring.
Though it’s taken on completely different kinds since then—together with a partnership with V1 Sports activities—Webster has continued to be obsessive about creating shot-tracking apps. In 2022, he went off on his personal once more to discovered PAR Golf, which might be rebranded to Tangent in 2024.
On the opposite observe is fellow co-founder Tom Joanides, referred to as T.J.
His background couldn’t be far more completely different than Webster’s. He’s a high-handicap golfer from Southern California who has spent a lot of his profession as an lawyer.
However about 17 years in the past, Joanides had a revelation that will ship him down the trail of partnering with Webster.
“I had this imaginative and prescient as I used to be falling asleep. I received up and wrote it down. I used to be brand-new to golf on the time and I simply couldn’t shake this dream about what this seems like ultimately.”
This imaginative and prescient was a lot of what Tangent has turn out to be at the moment. At the same time as he attended legislation faculty, making a product that would observe your golf photographs and supply recommendation was one thing of a recurring daydream.
All of that was merely a fantasy by 2018 when Joanides began to have vital well being points so extreme he needed to hit pause on his legislation profession.
“I took my youngsters to the placing inexperienced at some point and I used to be actually misplaced on the planet. However it hit me in that second that if I may discover one thing to do in golf and make a residing out of it, I’d be pleased.”
Saying it and doing it are two fully various things.
Joanides “naively” began an organization known as Large Vary Golf in 2019, following the dream he first had greater than a decade earlier.
The place the tales join is on the 2020 PGA Merchandise Present when Webster and Joanides have been launched to one another. One man had the golf, engineering and app improvement background; the opposite was quick on these experiences however lengthy on dedication.
“I really feel like I noticed the top of this film already,” Joanides stated. “I simply had this unshakeable imaginative and prescient.”
Webster and Joanides largely went their separate methods following that PGA Present however they reconnected in 2023 because the timing for a brand new enterprise lastly lined up.
In brief order, they realized there was one thing particular brewing.
What separates Tangent from different apps
Over the past 30 years, the typical golf handicap has improved solely by about two strokes.
All of us acknowledge how onerous this recreation is, however solely two strokes? Even with the large advances in gear and expertise? That doesn’t move the scent check.
To Webster and Joanides, the defining purpose for that lack of enchancment is that the golf trade is skewed closely in the direction of essentially altering the participant—a job far more troublesome than any of us wish to admit—somewhat than essentially altering the participant’s perspective.
“Once we take a look at the general golf trade, it’s so targeted on swing and method,” Webster stated. “However how do you marry apply and play and truly result in recreation enchancment? We expect the way forward for golf is a extra linked knowledge suggestions method somewhat than altering who you’re as a golfer.”
Fixing that nasty slice? Exhausting. Fixing your course administration? It’s straightforward when you’ve got the appropriate instruments.
This concept manifests as an app that routinely tracks your photographs based mostly on GPS knowledge out of your cellphone. Your cellphone (or Apple Watch) might help with GPS yardages and supply real-time recommendation from an AI Caddie that has dispersion theories (with rules such as you see with Scott Fawcett’s D.E.C.A.D.E. method) and the golfer’s personal tendencies baked into the equation.
It’s a “select your personal journey” when it comes to how a lot you need to incorporate expertise into your spherical. You possibly can play whereas your cellphone/Apple Look ahead to recommendation and yardages—or you possibly can depart your cellphone in your pocket/cart/golf bag and it’ll collect your knowledge by itself.
The one factor that’s obligatory to get essentially the most out of the app is to enter your scores for every gap (which might be performed after the spherical). It’s also useful to spend a few minutes after your spherical confirming your photographs to ensure every part is correct.
“I do imagine we’ve the neatest AI caddie in golf,” Webster stated. “The one one near us from a shot-tracking perspective is Arccos however their knowledge is way lower than what we do. Different apps attempt to do the dispersion stuff however don’t have the shot monitoring.”
Golfers have heard of AI caddies earlier than however that doesn’t imply they’re all equally as efficient. In Tangent’s case, the algorithm they use is brimming with shot knowledge, dispersion info and a wise caddie that understands methods to incorporate it with real-time technique.
By default, the app makes use of the middle of the golf green or inexperienced (relying on the kind of shot) to calculate your dispersion and supply recommendation for the place to goal. Nonetheless, customers have the flexibility to set meant targets for every particular person shot so the AI caddie can study their intention as nicely.
The recommendation given just isn’t all the time what you’ll anticipate. One instance of that’s with Joanides himself: though it seems odd, the app typically has him goal 15 yards previous the inexperienced in sure eventualities as a result of he sometimes comes up nicely in need of the inexperienced.
“You might be coaching this AI caddie to present you recommendation nevertheless it’s additionally coaching you,” Joanides stated. “When it tells you to goal over right here and also you assume, ‘Oh, I by no means would have performed that,’ abruptly you’re looking on the recreation otherwise.”
Golfers who use the app for six months and are enjoying at round 4 occasions a month are enhancing 5 to 6 photographs in that point span. Some have come to make use of the AI caddie religiously.
And it’s not only for high-handicappers. Webster thought higher golfers might not get as a lot use out of it however he proved himself improper. He doesn’t all the time take heed to the sensible caddie—it’s only a suggestion, in any case—however taking that suggestion is commonly extra useful than ignoring it.
“I assumed, ‘This isn’t going to assist me. I already know methods to navigate the course,’” he stated. “However within the first couple of months utilizing the app, I began to comprehend the holes the place I had my worse scores have been the holes the place I didn’t do what the app was telling me.
“Even higher golfers are likely to make selections which can be emotional. The app isn’t emotional.”
Digging deeper into the numbers
Webster stars in The Good Miss Golf YouTube channel that takes viewers by means of his rounds, typically exhibiting the Tangent app alongside his rounds to elucidate the sensible caddie recommendation.
This can be a nice illustration of how the AI caddie understands a participant. Webster has greater than 500 rounds logged within the app, in order that’s a whole lot of shot knowledge. All of it’s getting used to make simple suggestions.
One instance Webster gave me actually proves this idea of the emotional golfer versus the analytical golfer.
He was not too long ago on an extended par-3 with OB on one aspect and a lake on the opposite aspect. The app advised him to put up with a 5-iron and pitch onto the inexperienced.
Laying up on a par-3? Golfers simply don’t need to do that as a result of all of us have egos.
However if you happen to crunch the numbers, going for the inexperienced with a 3-wood—one which has a 60-yard dispersion—just isn’t the appropriate play given the danger.
In case your purpose is to decrease your rating, it’s important to take your typical shot dispersion into consideration.
“In actuality, a bogey is a very good rating on that gap,” Webster stated. “You possibly can take the bogey and transfer on nevertheless it’s onerous for golfers to try this.”
In that method, the app is a actuality examine for golfers who get themselves into bother by biting off greater than they will chew.
“It forces you to be intentional,” Joanides stated. “And simply the truth that you consider it and make a selection, that’s already serving to you.”
Translating the info into tutorial enchancment
One message Tangent desires to get throughout is that mechanics and instruction nonetheless have a significant place in golf. After all, it may be useful to take classes and enhance your swing.
Nonetheless, the course administration side is working with what you have already got. There is no such thing as a coaching obligatory.
“We all the time say, ‘Use our app to chop off the wasted strokes after which dial it in from there,’” Joanides stated.
The golf trade is commonly wrapped up in pushing golfers to make an ideal swing, nevertheless it’s a recreation of technique. You play it—and meaning selections are concerned. Why wouldn’t you optimize these selections?
When you do, Tangent recommends drills and instruction based mostly in your shot knowledge so to determine bodily method adjustments that may allow you to much more.
“We provide you with a post-round report that isn’t simply dumping knowledge on you,” Webster stated. “We’re strolling you thru the story. We’re explaining a few of the low-hanging fruit of issues that would get cleaned up that can assist you.”
Tangent can determine the weaknesses in your recreation, which ends up in a particular path of enchancment.
Let’s say you wrestle with method play and the Strokes Gained numbers within the app present that. Possibly inside that class it’s clear you wrestle with distance management. And that’s going to result in the advice of iron drills the place controlling the face at impression is paramount.
Then you definately apply these drills and might assess whether or not that method talent is enhancing based mostly on the Strokes Gained numbers.
Must you check out Tangent?

In an ideal world, Tangent customers will be taught all of the course administration instruments they will after which rely much less on the app over time.
Webster and Joanides are nicely conscious that not each golfer desires to be observing their cellphone or Apple Watch through the spherical. The sensible caddie doesn’t have for use each shot—and even in any respect.
For some individuals, the aim of golf is to be out in nature with their buddies. The app isn’t meant to be a distraction from that (and it positively just isn’t meant to decelerate play, which Webster loathes). Because of this Tangent is designed to trace as a lot, or as little, as a consumer desires.
Wish to enter whether or not you miss putts left or proper? Go forward. Wish to enter what number of irons you hit skinny as a substitute of fats? That’s an choice.
It’s not a requirement, nevertheless. Golfers can use the app in the way in which they need.
Proper now, there are round 80,000 customers on the app, which has a 4.7 score on Apple. These customers have performed nearly 200,000 rounds.
The free model of Tangent affords entry to scorecard, GPS and a “Buddies” function to be part of the neighborhood. With the intention to get shot monitoring and the AI caddie, you need to subscribe to the Primary plan ($14.99 monthly/$79.99 per yr) or the Professional plan ($24.99 monthly/$119.99 per yr). The Professional plan consists of the AI coach and a Strokes Gained breakdown. There’s a free trial of seven days with both subscription.
(Tangent is pleased to supply MGS readers a promo code of MGS20 for 20 % off.)
Will you be concerned about attempting it? What options would you prefer to see within the app?
Tell us beneath within the feedback.
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