By Tennis Now | @Tennis_Now | Wednesday, April 2, 2025
Photograph credit score: Brian Carlson for USTA
Tracy Davies goals to raise American tennis as a trailblazer.
Davies has been named as Normal Supervisor USA Tennis, the USTA introduced at the moment. She’s the primary girl to carry the high-performance management position.
On this new position, Davies will oversee an expanded excessive efficiency division that joins Participant Improvement, Professional Circuit, Collegiate, Junior Competitors, and Worldwide Staff Occasions right into a single cohesive division.
“Because the strategic enterprise lead for this division, she shall be tasked with optimizing the sources and participant pathways for probably the most aggressive juniors {and professional} gamers so as to foster a tradition of transparency, alignment, and innovation, impacting gamers by means of competitors, teaching, and participant help,” the USTA mentioned in an announcement.
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“Following an intensive search, I’m thrilled to announce that Tracy Davies will lead our USA Tennis division,” mentioned Lew Sherr, CEO and Govt Director of the USTA. “Tracy brings not solely deep expertise in excessive efficiency and training, but additionally a strategic mindset and enterprise acumen that may improve how we method the aggressive pathway and assist form the way forward for American tennis at each stage.”
On this new position, Davies shall be chargeable for integrating athlete improvement, excessive efficiency, and aggressive pathways, together with collegiate tennis, throughout the USTA.
The USTA mentioned Davies will “be tasked with adopting a holistic method to athlete help, encompassing efficiency optimization, well-being, and aggressive success in alignment with the USTA’s mission and strategic precedence: rising tennis to encourage more healthy individuals and communities in every single place.”
That is a giant project. Davies says she’s embracing it.
“I’m thrilled to be the brand new chief of our USA Tennis Division. With the current alignment of our participant improvement and competitors pathways, we’ve got a singular alternative to reimagine a broader extra holistic imaginative and prescient of success for our American athletes,” mentioned Davies. “My precedence is to construct on the group’s sturdy foundations as we glance to supply elevated high-quality aggressive alternatives and expanded player-centric help and coaching for our high-performance junior, collegiate {and professional} athletes.
“I’m extraordinarily excited to get began and stay up for working collaboratively with our gamers, their help groups, and the expanded tennis trade to proceed to drive a world-class help system for our subsequent technology of gamers.”
Earlier than this appointment, Davies held quite a few roles on the USTA, centered on participant pathway improvement. Most lately, because the Managing Director, Main Occasions and Aggressive Pathway, she strengthened the connection between and built-in nationwide junior competitions, collegiate tennis, and the transitional tour, supporting the event of U.S. gamers.
As well as, she was chargeable for the administration and management of the Davis Cup and Billie Jean King Cup groups. Davies additionally led the event of the present aggressive pathway for juniors within the U.S., having aligned the 17 USTA Sections right into a single rating system and event construction, and has overseen key occasions for the USTA, together with the Orange Bowl Worldwide Tennis Championships and the NCAA Nationwide Championships, held on the USTA Nationwide Campus.
“We all know that when American gamers succeed on the world stage, it evokes tens of millions to select up a racquet and drives better visibility for our sport,” mentioned Brian Vahaly, Chairman of the Board and President, USTA. “This division performs a essential position in that effort, and underneath Tracy’s management, it will likely be guided with the strategic focus and operational self-discipline wanted to make sure we’re profiting from each funding.
“Her dedication to transparency and a player-first method shall be key as we work to help our future champions.”
