The WTA has named Mercedes-Benz its Premier Accomplice and Unique Vehicle Accomplice in what it calls its most vital deal in historical past.
The partnership with Mercedes-Benz, which has been agreed to with the WTA’s business arm, WTA Ventures, was introduced at a press convention on the Mercedes-Benz Museum in Stuttgart at the moment.
Right here is extra on the deal, from an announcement from the WTA:
The partnership with the WTA will make the Mercedes-Benz star shine as soon as once more on the most important levels in tennis. The star will probably be current at roughly 30 tournaments in 2026, with much more deliberate from 2027, and can debut on the web submit signal on the Mubadala Abu Dhabi Open (United Arab Emirates) and Ostrava Open (Czech Republic) from February 1-7, 2026.
On website, Mercedes-Benz will present an unique fleet of autos for gamers, officers and visitors and can allow a singular driving expertise at every event.
With the WTA partnership and new model ambassador Coco Gauff, Mercedes-Benz is underlining the influence of tennis as a worldwide platform and its dedication to girls’s sports activities.
Main world sports activities, music and leisure firm, Wasserman, via its U.S. Rights Gross sales workforce, acted as gross sales agent to WTA Ventures via the deal course of, with further help supplied by IMG, the worldwide sports activities advertising and marketing company.
Billie Jean King, cultural icon and unique founding father of the WTA Tour, stated:
“From the day we based the WTA, our mission was to make sure that each lady, each lady, might have a spot to compete, be acknowledged for her accomplishments and make a residing enjoying the game she loves.
“Seeing a worldwide model like Mercedes-Benz stand with us sends a message that echoes far past tennis. It says girls’s sport issues and our athletes should be seen, heard and given a worldwide platform to shine and encourage. I’m extremely proud to see the WTA carrying our imaginative and prescient ahead with goal and keenness.”
Nice information for the Tour, who switches from Hologic to Mercedes in 2026, fairly the bounce up.
