This week, Ford Efficiency introduced a serious change to provide its picture an overhaul. To any extent further, Ford Efficiency will likely be referred to as Ford Racing, because it continues to enterprise additional into motorsport.
In a press launch, Will Ford, the Normal Supervisor of Ford Racing, emphasised the corporate’s mission, calling it greater than only a rebranding train. “That is the wholesale reintroduction of our racing model and indicators a very new mind-set concerning the enterprise, model, and merchandise that our racing efforts carry to life.”
Ford mentioned we’ll see the complete new Ford Racing id come to life beginning in January, when it participates within the Dakar Rally and the Rolex 24 in Daytona, Florida. A launch occasion will kick off the racing season.
The corporate is on the point of enterprise into Method 1 with Purple Bull Powertrains, in addition to gear up for a return to prototype endurance racing with a brand new LMDh automobile in 2027. It’s already concerned in rally racing, NASCAR, IMSA, WEC GT3, and Australian Supercars.
Though Ford Racing will see inner modifications, that doesn’t lengthen to Mark Rushbrook. He’ll stay the worldwide director because it transitions from Ford Efficiency, with the intent of overlaying each racing and highway automobile operations.
For now, we get a brand new title and brand. Extra particulars ought to come to mild earlier than the Dakar Rally in January 2026.
