Audi has revealed photos displaying what it calls an idea design of its 2026 System 1 automobile.
The automobile producer will take over the Sauber workforce for its debut in F1 subsequent season.
Its ‘R26 Idea’ exhibits how its automobile might look underneath the brand new technical laws F1 will introduce subsequent 12 months. Audi stated the design displays the producer’s “lately launched design philosophy.”
Audi AG CEO Juergen Rittersberger stated the producer is eager to benefit from the chance to advertise itself to potential patrons which F1 affords.
“System 1 is extra than simply motorsport, it’s leisure, emotion, expertise – and likewise a problem,” he stated. “However it’s exactly this mix that takes us the place we need to go: inspiring new buyer teams for Audi.”
“With the large attain of System 1, we now have the chance to draw new prospects for our model – particularly within the youthful goal group, the place System 1 is experiencing speedy progress.”
Audi has by no means beforehand competed in F1 earlier than. Rittersberger highlighted the price range cap, launched in 2021, was a key think about drawing it in for the primary time.
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“Because of the price cap, System 1 can also be extra financially sustainable than ever earlier than. Once we have a look at the event of sponsorship alternatives, workforce evaluations, and the general income potential in System 1, one factor turns into clear: This path makes excellent sense for Audi – additionally economically.”
The producer introduced its plans to enter F1 three years in the past. Its first F1 automobile is because of run for the primary time within the collection’ non-public pre-season take a look at on the Circuit de Catalunya starting on January twenty sixth.
Audi CEO Gernot Doellner stated it intends to grow to be a championship contender inside 5 years. “We aren’t coming into System 1 simply to be there,” he stated. “We need to win.
“On the identical time, we all know that you just don’t grow to be a high workforce in System 1 in a single day. It takes time, perseverance and tireless questioning of the established order. By 2030, we need to battle for the world championship title.”
Photos: Audi R26 Idea
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