Final no matter it was I lauded Canyon Bicycles GmbH for its formidable monetary objectives, and I’m happy to report they’re getting even nearer to attaining them by firing just a few hundred individuals:
They don’t wish to do it, however they don’t have any alternative:
“Canyon is a close-knit neighborhood, united by a ardour for biking. It’s subsequently significantly painful that we have now to half methods with valued colleagues. That makes it all of the extra essential to me to navigate this course of as responsibly as attainable,” Arnold stated.
This assertion evokes Homer Simpson consuming his beloved pet lobster:
That is unlucky. However actually, what can Canyon do? In spite of everything, gross sales are down 7%. SEVEN PERCENT! And you may’t say it’s as a result of Canyon bikes aren’t superior, as a result of they’re–possibly even the awesomest bikes in all of cycledom!
[Gravel Product Manager Matthias Eurich, who may or may not still have a job, uses both hands to stroke the girthy awesomeness.]
No, the issue is due to “business oversupply and discounting:”
The newest monetary assertion from Canyon’s possession group, GBL, stated gross sales have been down 7% over the primary 9 months of the 12 months due to business oversupply and discounting.
So who’s accountable for all this heedless oversupplying and discounting? Definitely not Canyon, whose web site options 37 completely different bikes within the highway bike class alone, a lot of that are being bought at a reduction:
Then there are the Grizls.
So many Grizls…
And how are you going to name your self a motorbike firm when you don’t supply (12) separate classes of mountain bike?
Plenty of individuals learn the information and have coronary heart palpitations over what’s occurring with Greenland or no matter. Not me. What causes me to lose sleep is considering HOW MANY GODDAMN BIKES THERE ARE on the earth, and the way we carry on making increasingly more and extra of them. Presumably that is how cat rescue individuals really feel about strays, and why they run round neutering them and shaming individuals for purchasing cats from breeders as a substitute of adopting them from shelters. Why pay plenty of cash for a bizarre inbred cat with deformed ears when you will get a standard cat that’s about to be euthanized without cost?
Equally, why pay hundreds for a brand new plastic Fred sled with plenty of proprietary components from Canyon when there are bikes like this in want of rescue?
And earlier than you reply, don’t trouble, I already know. It’s the identical motive why, when you ask me what number of bikes I’ve, I’m unable to reply with out counting in my head for a number of minutes first. As a twenty first century American I’m among the many most rapacious shoppers ever to have walked the earth, and as a bicycle owner I’m a member of an elite strike power inside that group–kind of a SEAL Crew Six of buying issues we don’t want.
So imagine me, I get it, and in no way do I feel I’m in some way completely different or particular as a result of I’ve just a few classic bikes among the many [intern, go count the bikes] complete I retailer on three separate flooring of my New York Metropolis condominium constructing. However I nonetheless fret about it. How does any bicycle anyplace have any worth in any respect at this level? You’d suppose they’d be just like the Papiermark in the course of the Weimar Republic.
However I suppose we’ve seen all of it earlier than. For instance, Cannondale was in a position to experience the aluminum pattern and the mountain bike pattern and the highway bike pattern for a number of many years:
These have been heady days certainly:
He wore denims and sweatpants; favored conversations over emails; and opened places of work in Europe and Japan however stored his manufacturing base in Bedford, Pa., which he visited twice weekly on flights aboard a company jet that he piloted.
Although after all they ultimately flew too near the solar with the entire bike factor, Montgomery moved on to the glamorous world of medical billing, and Cannondale grew to become simply one other set of decals from Pon Holdings:
The corporate is now owned by Pon Holdings, a Dutch conglomerate. Mr. Montgomery later based a software program firm to deal with billing and medical data.
SO MANY BIKES. Cannondale’s web site says that the Synapse is the “solely mate you want:”
But when so then why are there like 70 completely different Cannondale highway bikes?
After which there’s all the opposite firms that promote bicycles in all of the acquainted mainstream shapes (Specialised, Trek, Big, Bianchi, Pinarello…), plus all these new Chinese language manufacturers:
They made the bike business’s lunch for them, and now they’re consuming it:
Lots of the Chinese language challenger manufacturers began off as contract producers for Western manufacturers, so even when they’re nonetheless comparatively unknown within the West, they’ve loads of expertise within the business. They often personal their factories too, so they’re vertically built-in, with their R&D, high quality assurance and fabrication carried out in-house.
At this level the one factor all these acquainted American and European bike firms have over the Chinese language ones is that they’re higher at branding stuff for the Western client. However within the digital age nothing appears “bizarre” anymore. Certain, a middle-aged Fred would possibly nonetheless pay a premium as a result of he’d slightly his bike say “Colnago” on it than “Elves,” however somebody who grew up watching TikTok movies from everywhere in the world actually gained’t:
I assumed possibly the title “Elves” was a type of bizarre cross-cultural coincidences, however no, in response to a well-liked search engine’s AI function the bikes actually are named after elves:
The title “Elves” for the Chinese language carbon bike firm comes from its purpose to embody the qualities of elves: gentle, mysterious, highly effective, and delightful, utilizing high-end carbon fiber. The model attracts inspiration from J.R.R. Tolkien’s Elvish language for product names (like Vanyar, that means honest/gentle) and goals for light-weight, sturdy, and aesthetically pleasing bikes, reflecting an excellent mix of nature and know-how of their design philosophy.
Ironic that the 2 most Tolkienesque firms in biking are Rivendell and Elves.
