Abu Dhabi Grand Prix promoter Ethara has received the coveted Promoter of the 12 months Award on the annual System 1 Promoter Awards.
Abu Dhabi Grand Prix promoter Ethara has been awarded the coveted Promoter of the 12 months trophy at a ceremony in London. Attended by leaders from all 24 races on the System 1 calendar, the ceremony celebrated all facets of System 1 race weekend organisation, from fan expertise to sustainability.
Whereas the Abu Dhabi Grand Prix received the highest award, races and promoters in Saudi Arabia, Hungary, Japan and China have been among the many different award winners recognised within the ceremony.
Abu Dhabi wins Promoter of the 12 months Award
A yr on from the Miami Grand Prix and promoter South Florida Motorsports win in 2024, Ethara – promoter of the Abu Dhabi Grand Prix – took house the highest prize on the 2026 F1 Promoter Awards. They have been awarded the prize on account of their “dedication to evolving their occasion”, having “welcomed new hospitality ideas, progressive on-site activations and sustainability initiatives”.
The 2025 Abu Dhabi Grand Prix was a three-way title decider – the primary time the title could possibly be received by any certainly one of three drivers on the closing race since 2010. In addition to the dramatic on-track battle, followers have been entertained off observe with a sequence of world class live shows from Benson Boone, Submit Malone, Metallica and Katy Perry.
Celebrating their success in a social media put up, the official Abu Dhabi Grand Prix account famous that 339,000 followers had visited Yas Island over the season-closing race weekend – regardless of the official attendance determine being solely 203,000. The entire customer determine of 339,000 consists of 136,000 followers who attended the 4 after-race live shows and post-race events, for which entry was solely out there to race attendees. The Yas Marina race has one of many lowest attendance figures of the season, with solely numbers in Qatar, Bahrain and Azerbaijan believed to be smaller.
Talking concerning the win, Saif Rashid Al-Noaimi, CEO of Ethara, stated:
“We’re proud to be recognised as Promoter of the 12 months in such a aggressive area of promoters. This award is a testomony to the energy of the Ethara crew, who’re delivering our imaginative and prescient to grow to be a regional powerhouse in stay leisure. We’ll proceed to pioneer the supply of unforgettable experiences for the followers from around the globe.”
Saudi Arabia, Hungary, Japan and China Amongst Different Award Winners
Elsewhere, the Saudi Arabian Grand Prix was awarded with the Occasion Spectacle award, honouring its spectacular pre and post-race ceremonies, in addition to different off-track activations, together with live shows from worldwide headliners Usher, Jennifer Lopez and Main Lazer.
The Hungarian Grand Prix received the award for Fan Expertise. The Hungaroring upgraded its grandstand and paddock services forward of the 2025 race weekend, in a €195 million challenge. Employees on the occasion have been additionally recognised for his or her “pleasant and useful nature”.
The Japanese Grand Prix was awarded the ESG Changemaker Award for the promoter’s strategy to environmental, social and governance points. In addition to lowering the occasion’s carbon footprint by optimising using low-carbon transport, a brand new initiative was launched for 2025 which noticed 4,000 households, youngsters and college students given entry to the race weekend by way of a lottery program. In 2025, fan attendance elevated by 37,000 in complete in comparison with the 2024 determine.
The award for Excellent Cultural Identification was handed to the Chinese language Grand Prix, which showcased its distinctive cultural heritage with a variety of inventive parts all through the race weekend, together with with a downtown competition in Shanghai.
Talking concerning the awards, System 1 CEO Stefano Domenicali stated:
“2025 was one other unbelievable yr from begin to end for System 1, and on the coronary heart of this success have been our 24 promoters, who labored tirelessly to ship the final word race weekend expertise for our followers. As the game enters its subsequent technology in 2026, we’ve got a accountability to proceed breaking obstacles and setting a excessive customary for others to observe. I need to thank all our promoters for his or her laborious work and innovation and encourage them to maintain growing their occasions in 2026 and past. Congratulations to the Abu Dhabi Grand Prix, in addition to to all the opposite winners and nominees at right this moment’s awards.”
