Ferrari have given followers a recent look behind the scenes by sharing a brief however eye-catching video that includes Charles Leclerc and Lewis Hamilton sporting the workforce’s 2026 equipment. The clip, revealed on Saturday night throughout Scuderia Ferrari’s social media channels, instantly caught consideration for its relaxed tone and the seen chemistry between the 2 drivers.
The video, which runs for simply 26 seconds, reveals the 2 Maranello drivers posing within the newest Puma teamwear, dominated by Ferrari’s iconic purple and complemented by sponsor branding from companions reminiscent of HP and Shell. Accompanied by the caption “Simply tasty scenes,” the put up was clearly designed to spotlight a lighter, extra casual facet of the workforce as anticipation continues to construct for the upcoming season.
Within the days main as much as the total launch, Ferrari had already teased followers with transient behind-the-scenes moments. One clip confirmed Charles Leclerc casually enjoyable in a Ferrari hoodie, whereas one other captured him confidently strolling by the studio in his race swimsuit. These previews set the stage for the ultimate video and hinted at a coordinated media push following the official equipment launch earlier within the 12 months.
Lewis Hamilton’s presence, nonetheless, shortly turned a focus of the net response. Followers had been fast to level out the seven-time world champion’s broad smile, notably in pictures the place he appeared in lighter-colored equipment parts. Social media platforms had been quickly stuffed with screenshots, memes and feedback celebrating Hamilton’s enthusiasm and obvious ease in his new Ferrari surroundings.
The response underlined how a lot curiosity there’s in Ferrari’s new driver pairing. Leclerc and Hamilton have already been featured collectively in a number of playful clips, together with studio excursions and casual moments that counsel a robust working relationship forming behind the scenes. For a lot of supporters, this sense of camaraderie is seen as a constructive signal as Ferrari put together for the challenges of the following Method 1 marketing campaign.
Past the humor and fan reactions, the video additionally serves a strategic function. Ferrari are clearly leaning into digital content material to keep up momentum and engagement in the course of the off-track interval. By humanizing their drivers and showcasing their personalities, the workforce retains consideration firmly on Maranello whereas the countdown to the 2026 season continues.
As pleasure grows following the equipment launch in January, clips like this assist reinforce the narrative of a refreshed Ferrari period. With Lewis Hamilton settling into life alongside Charles Leclerc, followers are wanting to see whether or not the constructive power seen off observe will translate into efficiency as soon as the vehicles hit the circuit.
Simply tasty scenes 🤌 pic.twitter.com/TyJFS1drRJ
— Scuderia Ferrari HP (@ScuderiaFerrari) January 31, 2026
Feb 3, 2026
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