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Atlassian Williams F1 Group has introduced a brand new multi-year partnership with Estrella Galicia 0,0, which joins because the crew’s Official Beer Companion from the 2026 System 1 season and past.
The collaboration unites two trade leaders – Williams, some of the profitable groups in System 1 historical past with seven Drivers’ World Championships and 9 Constructors’ World Championships, and Estrella Galicia 0,0, the famend Spanish beer model celebrated for its dedication to craftsmanship, heritage and innovation inside world motorsport.
Trackside Presence Throughout Europe
Beneath the brand new settlement, Estrella Galicia 0,0 can be served within the Williams motorhome at European Grands Prix, changing into the crew’s drink of alternative because it continues its formidable journey again to the entrance of the grid. The partnership additionally presents followers worldwide the chance to find certainly one of Spain’s most recognisable non-alcoholic beer manufacturers inside the premium hospitality atmosphere of System 1.
Model visibility will lengthen effectively past the motorhome. From pre-season testing in Bahrain onwards, Estrella Galicia 0,0 branding will characteristic prominently on the halo and rear wing endplate of the FW48 – Williams’ 2026 challenger constructed for System 1’s new rules period. The emblem can even seem on the helmets and race fits of Carlos Sainz Jr. and Alex Albon.
Further helmet placements for Sainz underline Estrella Galicia 0,0 and its mother or father firm’s longstanding assist of Spanish expertise inside System 1 – reinforcing a shared dedication to nurturing excellence on the highest stage of the game.
Shared Values, Lengthy-Time period Imaginative and prescient
James Vowles, Group Principal of Atlassian Williams F1 Group, mentioned:
“With an all-new automotive, new rules, and a brand new race in Madrid, there’ll be lots for Atlassian Williams F1 Group to have fun with Estrella Galicia 0,0 this season. It’s nice to have them be a part of Williams and cheer us on on this thrilling second for each the crew and the game.”
Ignacio Rivera, Government Chairman of Corporación Hijos de Rivera, added:
“The partnership with Atlassian Williams F1 Group represents a pure step in our journey inside motorsport. It goes far past a partnership settlement; it’s the coming collectively of two organisations that share the identical understanding of competitors, rooted in respect for historical past, a ardour for innovation and the ambition to proceed rising by authenticity.
At Estrella Galicia 0,0 we firmly consider in tasks supporting expertise, enhancing heritage and difficult the established order to construct a greater future. We’re trying ahead to the start of the season to construct the success of this partnership.”
About Estrella Galicia 0,0
Estrella Galicia 0,0 is the flagship non-alcoholic beer model of Corporación Hijos de Rivera, a 100% family-owned Spanish firm with greater than 120 years of historical past. Immediately, the group operates in over 75 nations and produces, markets and distributes a various portfolio that features beers, mineral waters, wines and ciders.
Its model portfolio consists of Estrella Galicia, 1906, Cabreiroá, Fontarel, Agua de Cuevas, Ponte de Boga and Maeloc. The corporate has skilled sustained worldwide progress in recent times and employs greater than 2,000 individuals worldwide.
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