The Historic Sportscar Racing group has signed a brand new long-term sponsorship settlement with Mission Meals to function the presenting accomplice for the HSR Traditional Endurance Championship.
The aptly named ‘HSR Traditional Endurance Championship Introduced by Mission Meals’ launches in 2025 and brings collectively a brand new dynamic to historic racing with a well known sponsor — one that may be discovered from Method 1 to IndyCar — lending its assist to occasions that remember the game’s previous.
“We’re very excited to accomplice with Historic Sportscar Racing to launch the brand new HSR Traditional Endurance Championship,” mentioned Mission Meals CEO Juan Gonzalez. “It’s thrilling to be a part of the primary main endurance championship within the U.S. for classic and historic race vehicles, and it’s an honor to assist HSR and all its contributors and followers.”
The Traditional Endurance Championship matches inside HSR in the identical method IMSA’s Michelin Endurance Championship exists inside the WeatherTech SportsCar Championship the place contributors within the longer occasions earn factors in direction of capturing endurance crowns within the varied HSR courses.
HSR’s upcoming Traditional Endurance Championship calendar with Mission Meals contains the Sebring Traditional 12 Hour from March 7-9 at Sebring Worldwide Raceway, the Watkins Glen Traditional 6 Hour from June 12-14 at Watkins Glen Worldwide, the Street Atlanta Traditional 10 Hour from September 25-28 at Michelin Raceway Street Atlanta and closes with the Daytona Traditional 24 Hour from November 5-9.
“The fervour Juan Gonzalez and his crew have because the world’s main model of tortillas and wraps is mirrored by Mission Meals’ sturdy motorsports assist that clearly displays their vitality and drive as a pacesetter in each the meals business and on the observe,” mentioned IMSA president John Doonan, who oversaw the collection’ buy of HSR earlier within the decade.
“It’s onerous to imagine Mission Meals has solely been a motorsports sponsor for 5 years as its acquainted branding and brand is seemingly all over the place immediately throughout an enormous array of high-speed four-wheel and two-wheel disciplines. Juan has been a profitable driver himself in HSR for years, profitable each the Mission Meals introduced HSR Sebring Traditional 12 and HSR Daytona Traditional 24 up to now, and it’s an honor to now have the high-quality company he leads with us within the HSR partnership household.”
