BNP Paribas Renews its Title Sponsorship of the BNP Paribas Open By 2029

By Tennis Now | @Tennis_Now | Friday, March 14, 2025
Picture credit score: Matthew Calvis

Indian Wells’ title sponsor is cash within the financial institution.

BNP Paribas has prolonged its title sponsorship of the BNP Paribas Open via 2029, making the financial institution the longest operating title sponsor within the occasion’s historical past.

“We’re thrilled to increase our partnership with BNP Paribas,” Match Director Tommy Haas mentioned. “Their assist has been instrumental in making the BNP Paribas Open the world-class vacation spot that it’s at this time.

“We sit up for persevering with to work with BNP Paribas within the coming years to construct upon the custom of excellence now we have created collectively and supply followers with the unparalleled expertise, thrilling matches and unforgettable moments that they’ve come to anticipate.”

BNP Paribas started its sponsorship of the occasion in 2009 and has been an important a part of the event’s ongoing success, which incorporates exponential development in fan attendance, elevated financial influence on the Coachella Valley, and Match of the Yr Awards by each the ATP and WTA Excursions for a record-setting ten consecutive years.

“Renewing the BNP Paribas Open contract is a testomony to the continued development of this occasion in addition to the partnership between the event and BNP Paribas,” José Placido, CEO of BNP Paribas USA and CIB Americas mentioned. “The financial institution’s dedication to selling tennis in any respect ranges has made us a trusted associate in tennis and stakeholders, together with BNP Paribas shoppers and employees, making the BNP Paribas Open our marquee tennis occasion right here within the Americas.

“This settlement ensures the event will proceed to draw high gamers, present a world-class expertise for attendees, and contribute to the native Coachella Valley financial system, together with serving to the subsequent era of gamers.”