Husqvarna turns into Title Companion of the British Masters

Husqvarna, a worldwide chief in robotic garden mowing and a part of Husqvarna Group, has signed a multi-year settlement to develop into the brand new Title Companion of the British Masters – one of many world’s most historic golf tournaments.

The 2026 Husqvarna British Masters will likely be staged at The Belfry on the enduring Brabazon Course in England. As well as, Husqvarna may also be the official robotic mowing accomplice of the DP World Tour.

“Golf is the right stage to exhibit the efficiency of Husqvarna’s robotic lawnmowers, already delivering world-class outcomes at over 1,700 programs worldwide.

This partnership marks a shared dedication to reinvent golf course upkeep for a brand new period”, says Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Backyard Division, Husqvarna Group.

GREAT CHAMPIONS

First performed in 1946, the British Masters has a distinguished historical past with previous champions together with Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo, Colin Montgomerie and Sweden’s Alex Noren within the 2025 event.

Six-time main winner Sir Nick Faldo, himself a Husqvarna Model Ambassador, will return as host of the Husqvarna British Masters in 2026.

“As a former Champion, I take nice delight in internet hosting this iconic event and it’s about to enter an thrilling new period with this new partnership.

I really like Husqvarna’s merchandise, and they are going to be out in full drive at The Belfry subsequent August to verify the Brabazon Course is in good situation”, says Sir Nick Faldo.

As a part of the settlement, Husqvarna additionally turns into an Official Advertising and marketing Companion of the 2026 DP World Tour, constructing on the profitable partnership in 2025.

PARTNERSHIPS IN 2026

In 2026 Husqvarna would be the Official Event Companion to the British Masters and the Amgen Irish Open, Company Companion to the BMW Worldwide Open, KLM Open and FedEx Open de France.

With this elevated standing, Husqvarna will showcase its merchandise throughout DP World Tour channels all through the season, and accomplice with inexperienced keepers and course managers to ship constant high quality on the event programs.

Lately, on the AIG Girls’s Open at Royal Porthcawl in Wales, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways throughout the event, marking the primary time robotic mowers have maintained fairways reside on the world golf stage.