Intersport Austria Sees Sharp Development

twenty seventh March 2026

It comes because the Austrian sporting items market as an entire declined 1.1%.

Intersport grew by 2.2% over the identical interval.

The primary-half figures cowl October 2025 by means of to the top of March 2026, when the fiscal yr closes and inform an excellent stronger story.

7% development, pushed by a winter season that exceeded each expectation, marks Intersport Austria as one of many standout performers in European sports activities retail this season.

General, winter merchandise grew 10.3%.

Skis had been up 19% with ice skating gear up 33%.

Ski boots, helmets, and technical attire all recorded double-digit development.

The rental enterprise was up 13%.

Leases now account for round 15% of Intersport enterprise.

Rental is the sector’s most dependable introduction mechanism, changing first-timers and occasional members into repeat clients and, finally, gear consumers.

Establishing my skis at Intersport Arlberg in St Anton. Picture © PlanetSKI

Renting from Intersport affords quite a few advantages:

Travellers can save on airline baggage feesAvoid the effort of carrying cumbersome equipmentEnjoy top-quality skis and snowboards which can be professionally serviced after each rentalHave the power to alter skis & boards relying on the snow situations

Intersport gives the flexibleness to swap gear as situations change—as an illustration, selecting powder skis on snowy days, a snowboard for a change of tempo, and even touring skis for backcountry exploration.

Beneficial snow and climate situations throughout the Austrian Alps this season undoubtedly helped.

A eliable pure snowpack from early within the season is a rising tide that lifts all retail boats, however Intersport’s managing director pointed firmly to inside components as the first driver of the group’s efficiency.

“Our very constructive growth is just not a given, however moderately the results of many changes we made final yr,” mentioned Intersport Austria Managing Director, Franz Koll.

“We optimised processes, additional refined our product vary, and entered into strategic partnerships, resembling with the Austrian Ski Federation, to set the course for the long run.”

PlanetSKI readers can get substantial reductions when renting gear with Intersport.

See right here for get your PlanetSKI low cost.

To learn concerning the expertise of renting with Intersport in Austria try this publish from PlanetSKI reporter, Cara Brookes.

Queuing for boot becoming by the Intersport crew – picture © PlanetSKI

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Ski touring for the primary time with Intersport. Picture © PlanetSKI

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