Jason Day Takes Equity Stake in Budding Golf Shoe Company

You understand that feeling of sitting on a secret, not with the ability to inform a soul?

That’s how I felt earlier this month when Mike Forsey and Mike Glancy of PAYNTR Golf let me in on somewhat secret. That they had simply partnered with Jason Day. I obtained off that decision instantly excited for what this meant for the budding golf model, one which we’ve seen blossom over the previous few years.

When you’re unfamiliar with PAYNTR Golf, right here’s a refresher. They exploded onto the scene after taking the highest spot in our 2022 golf shoe testing. The Portland, Ore., golf efficiency model adopted that with a stellar efficiency in 2023 as nicely.

The one factor PAYNTR has been lacking? The massive identify. Positive, a steady that consists of Mike Weir and lengthy drive large Martin Borgmeier is good. However as a way to attain the lots, PAYNTR wanted somebody who actually strikes the needle.

Enter Jason Day.

Recent off the heels of signing with Malbon, it was obvious Day was in want of a footwear associate. Malbon, after all, hasn’t but branched into that house. And, coming off a protracted historical past with NIKE, Day wasn’t about to accept something lower than stellar.

“Over the past a number of years, PAYNTR Golf and their footwear have made a reputation for themselves amongst {many professional} golfers on TOUR,” stated Day. “When the chance to hitch this workforce, and their mission to present golfers a real on-course efficiency benefit, was proposed, it match completely. Their golf footwear experience and a spotlight to element is unmatched. However for me, having the distinctive alternative to work intently as an proprietor on a collaborative assortment from idea to disclose was key to the complete partnership coming collectively.” 

If Day’s religion in PAYNTR wasn’t abundantly clear, the previous World No. 1 took on an fairness stake within the firm, too. So, it’s private, not simply skilled.

The partnership turns a brand new web page for PAYNTR Golf, a model that as much as this second has been completely centered on making efficiency footwear. Whereas that core received’t change, the partnership with Day opens the way in which for lifestyle-centric stuff, extra akin to Day’s signature fashion.

Over the subsequent six months, the tandem will work hand in hand on what’s being dubbed the X1 Proto. This shoe can be powered by PAYNTR’s proprietary propulsion plate (that’s a mouthful) however keep true to Day’s basic fashion and style.

“We’re thrilled to associate with Jason on this thrilling enterprise,” stated Mike Forsey, Co-founder and President of PAYNTR Golf. “His unparalleled experience and fervour for the sport will proceed to be invaluable in creating a very modern golf footwear assortment with a brand new tech basic fashion to raise the on-course expertise of golfers world wide.”

For Day, the chance is one he relishes. It’s not fairly often you have got the prospect to work so intently with a model with the efficiency prowess of PAYNTR Golf.

“I consider in our model’s imaginative and prescient and am honored to be part of elevating the PAYNTR Golfproduct providing. We’re pushing boundaries and creating footwear that can exceed the expectations of golfers and athletes worldwide. I consider golfers shouldn’t have to decide on between consolation, efficiency and elegance. With PAYNTR Golf footwear you may have all three.”

Consolation, efficiency and elegance? Seems like a recipe to tackle the lots. If that is any indication of what’s to come back for PAYNTR Golf, there’s loads to be enthusiastic about.

It seems like PAYNTR has their man.