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The Audi Revolut F1 Group has introduced ic! berlin as its Official Eyewear Associate, forming a collaboration rooted in precision engineering, clever design and trendy aesthetics.
The partnership brings collectively two manufacturers that share a perception that true efficiency is outlined by purposeful innovation, minimalist design and meticulous consideration to element. In System 1, the place milliseconds matter and readability of focus is vital, design is rarely superficial — it’s purposeful, refined and intentional.
Engineering Readability in System 1
Headquartered in Hinwil, the Audi Revolut F1 Group continues to construct its id round readability, confidence and technical excellence because it prepares for the game’s subsequent regulatory period. Aligning with ic! berlin strengthens that positioning throughout the paddock.
ic! berlin, the Berlin-born eyewear model owned by Marcolin, is globally recognised for its distinctive screwless hinge mechanism — a trademark of sturdiness, flexibility and luxury. The model’s title — pronounced “I see!” — displays the second of readability skilled when clever engineering elevates each type and performance.
In some ways, that philosophy mirrors System 1 itself: complicated techniques refined into elegant efficiency options.
Kind Meets Perform
As Official Eyewear Associate, ic! berlin will assist the Audi Revolut F1 Group each on and off the observe, bringing a recent, understated design language to one of many world’s most premium sporting environments.
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The collaboration speaks to a contemporary viewers that values authenticity, precision and confidence with out extra. In System 1, efficiency extends past the automobile — it encompasses focus, presentation and id. Eyewear, like aerodynamics or chassis growth, is about optimising what issues whereas eliminating distraction.
Stefano Battiston, Chief Industrial Officer of Audi Revolut F1 Group, stated:
“At Audi Revolut F1 Group, we’re constructing a model outlined by readability, confidence and a contemporary design language. ic! berlin shares this mindset, translating engineering experience into merchandise with a powerful, minimalist id.
This partnership goes past operate; it’s about aligning with manufacturers that carry a transparent standpoint and elevate how our staff is represented throughout the paddock. Collectively, we share a perception that true efficiency and elegance come from clever design and purposeful innovation.”
Nicola Zotta, Managing Director of Marcolin, added:
“We’re thrilled to accomplice with Audi Revolut F1 Group, who symbolize a brand new, extremely refined expression of fashion and design in System 1. Our eyewear is engineered with the identical deal with precision, clear design and clever element, making it a seamless extension of the staff’s design language throughout the paddock.
This partnership permits us to place ic! berlin on the intersection of fashion and efficiency in one of many world’s most premium sporting environments.”
A Design-Pushed Future
The partnership underscores how System 1 continues to draw premium, design-led manufacturers that see the game as a platform for innovation and world visibility. For Audi Revolut F1 Group and ic! berlin, the alignment is pure: each function the place engineering precision meets aesthetic restraint.
In a sport outlined by marginal good points, readability — whether or not in imaginative and prescient, technique or design – is all the things.
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