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Pricey Bike Trade: Thanks a Million

November 28, 2025
in Cycling
Reading Time: 6 mins read
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Right here we’re, nearing the top of 2025. I do know, I can’t consider it both. Publish-Halloween, many people are gearing up for the vacations. And the primary on the checklist is Thanksgiving. I like this vacation wonderful sufficient. That’s to say, I don’t subscribe to the cherry-picked narrative of a harmonious harvest feast between Pilgrims and Native People. However I do like having a full home, with all my children collectively in a single place for a couple of days whereas reflecting on our previous 12 months as a household. And, after all, I take pleasure in consuming the “conventional Thanksgiving” dinner as effectively.

All that being stated, 2025 additionally marked my thirtieth Anniversary within the bike trade.

Rons Thanksgiving Bike Industry Story first pic
Cool pic from a while in the past. Enjoyable Reality: I now dwell within the mountains within the distance. (Images / Dave Woolley besides the place famous)

So, I’m not going to put in writing about Thanksgiving per se. As an alternative, I assumed perhaps I’d pen a thank-you be aware to the bike trade. You realize, jot a couple of phrases down in regards to the one factor that I’m concurrently grateful for and take as a right.

I overlook my gratitude for this job day-after-day. However, again after I began, touchdown within the trade fully saved my life. And, leaping in with each toes was the results of the one good piece of recommendation my father gave me.

“My pricey, discover what you like and let it kill you…” – Charles Bukowski.

It was the primary a part of June 1995, to be precise, and I had simply stop one and began one other dead-end job. Two weeks into the brand new job, I already hated it. I referred to as my dad for some recommendation, and he informed me, “Discover the one factor you like to do for enjoyable, and work in that trade… you gained’t work a day in your life”.

I’ve been in love with the bicycle since I used to be very younger. On the time, I used to be completely infatuated with mountain biking, so I relentlessly went for it. Bike Trade, right here I come.

That recommendation just about modified my life and my trajectory.

Rons Thanksgiving Bike Industry Story RSDRons Thanksgiving Bike Industry Story RSD
My RSD Middlechild

A month later, in early July, I began my trade journey at GT Bicycles. At first, it was a surreal expertise. Working for a significant bike producer was like nothing I’ve ever seen or accomplished earlier than. It was each enjoyable, tremendous informal, and critical as a coronary heart assault, abruptly.

On the time, GT Bicycles dominated the roost. We had been untouchable. It was really a incredible, life-changing expertise.

After GT Bikes, I bounced across the trade working for some iconic manufacturers like Bellwether, S&M Bikes, and T.H.E., to call a couple of.

In April of 2016, I discovered my dwelling right here at Bikerumor. And the crew that I work with right here is the most effective of the most effective.

It’s Concerning the Relationships (and the bikes)

Rons Thanksgiving Bike Industry Story salsaRons Thanksgiving Bike Industry Story salsa
My favourite mountain bike of all time. The Salsa Blackthorn (Photograph / Ron Frazelle)

After I entered the enterprise method again in ’95, it didn’t take lengthy for me to utterly fall in love with each single side of the bike enterprise. All of the manufacturers and other people I’ve labored for and with since beginning at GT have been so completely different, so enlightening, and simply as superb. Virtually each single relationship developed throughout my time within the biz remains to be going robust all these years later.

And now, being on the “media” finish of the enterprise for that final 10 years (April ’26), I’m discovering my “contact” checklist remains to be rising. It’s persevering with to fill with superb and exquisite folks.

Rons Thanksgiving Bike Industry Story last photoRons Thanksgiving Bike Industry Story last photo

The Ardour

The shared ardour for bicycles on this trade is infectious. It’s highly effective, and that energy is commonly palpable. You may really feel it at bike occasions like Interbike again within the day or the Sea Otter Traditional, and the MADE Present as of late. It’s actually fairly outstanding.

This ardour could be discovered nearly in all places within the bike trade, fairly actually. It’s a sense that we’re all on this bike world for one easy motive. We love the bicycle. That’s it. We love the straightforward artwork of this two-wheeled invention in all of its varieties.

That’s a robust feeling; The sensation of discovering your house on this planet. And the conclusion that the like-mindedness might change the world, if we let it.

Rons Thanksgiving Bike Industry Story my shopRons Thanksgiving Bike Industry Story my shop
My store (Photograph / Ron Frazelle)

I really feel lucky to be part of this curler coaster of an trade. I really like what I do, and I’m very grateful for the alternatives I’ve been given. It’s helped form who I’m. I do know, there isn’t a complete lot of cash to be made working on this trade, however that’s not why we’re right here. We’re all right here to have a good time the bicycle. To introduce new folks to biking. To be ambassadors to others about biking. To encourage and maintain eachother. And, most significantly, we’re right here to trip all of the bikes.

So, Thank You!

Look, I do know this wasn’t the submit you could’ve been anticipating, however I felt moved to put in writing it. I’ve been in search of a method to acknowledge not solely my journey on this fantastic trade, however to precise my gratitude. I needed to say thanks to everybody I’ve labored with up to now and current. To say thanks to all of the manufacturers I’ve been concerned with, and, extra lately, to these manufacturers which have trusted me with their tales.

And I needed to say thanks to the Bikerumor readers and bicycle lovers. I’ve stated it earlier than, you guys are the wind beneath our wings.

And lastly, a large thanks to this loopy trade for permitting me a house to be me for all these years.

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