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System 1 and F1 Academy have introduced immediately, 27 January 2026, a partnership with Normal Chartered.
The financial institution has joined F1 as its official wealth administration and company and funding banking accomplice in a multi-year deal from 2026, and can prolong its partnership to the all-female racing sequence.
The brand new partnership will end in new fan experiences throughout the F1 calendar, with trackside activations for the financial institution’s purchasers and friends. With regard to the F1 Academy, Normal Chartered “will assist advance the event of feminine expertise and expertise throughout motorsport, each on observe and past”.
“I’m thrilled to welcome Normal Chartered, an unbelievable monetary powerhouse, as a brand new accomplice to System 1,” F1 CEO Stefano Domenicali defined.
“We’re each actually world in nature, sharing implausible places all over the world with the need to drive efficiency and create experiences that excite folks and convey them collectively. With Normal Chartered’s assist for F1 Academy, I can’t wait to have them be part of us within the paddock and see what we are able to obtain collectively.”
Normal Chartered wealth and retail banking CEO Judy Hsu added: “As a number one worldwide wealth supervisor, we are going to draw on our worldwide community and experience to carry purchasers nearer to the joy of F1. Our purchasers worth premium service, innovation and seamless world connectivity, and this partnership will unlock unique experiences for them.
“Our assist for F1 Academy reinforces our dedication to championing feminine expertise and creating the subsequent technology of motorsport expertise throughout our distinctive footprint.”
Roberto Hoornweg, CEO of company and funding banking at Normal Chartered, mentioned: “We’re proud to develop into an Official Associate to F1, which shares our relentless dedication to excessive efficiency, innovation, a world-class shopper expertise, and distinctive world connectivity.
“F1’s footprint displays our personal cross-border community, with our presence in 19 out of 21 F1 race markets and plenty of different international locations the place purchasers get pleasure from watching some of the thrilling, fastest-growing sports activities on this planet.”
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